Commentary
Trust - And Mistrust - In Advertising, Social Media, News And High Usage: Good News?
- by Wayne Friedman , Staff Writer, January 23, 2023
Trust in social media, traditional advertising, and legacy TV news platforms can vary to a great extent. Underneath it all, consumers are doing much more heavy lifting.
Some research studies, including one 2021 Gallup poll, indicate that while young people rely on social media a lot, they don't trust it. …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
