Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences
- by Laurie Sullivan @lauriesullivan, March 23, 2023
Marketers need to better understand the willingness of people to give up data and what motivates them. Razorfish worked with GWI to develop an online survey that examines the privacy paradox surrounding consumers’ attitudes toward data privacy and how brands walk the fine line between respecting boundaries and creating authentic, …
