Harder Times Shift Advertiser Focus From Harmful Content To Performance
- by Joe Mandese @mp_joemandese, March 14, 2023
As the macro economy became increasingly uncertain, top advertiser and agency executives began signaling a shift toward the bottom line and away from higher-order values -- especially an industry push to defund disinformation and support quality journalism and news integrity. That's one of the findings from a periodic tracking study …
