Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "customer relations"
- Many customer engagement leaders at banks said re-engaging customers has become more difficult than engaging new customers.
- There is overwhelming support for a democratic coalition of supplying countries to come together for the good of humanity. About 30% of respondents are from advertising, marketing, PR, and consulting and design, according to Oomiji.
- When omicron began surging in December, Ro became an unlikely destination for rapid Covid tests. With plenty of tests in stock, Ro strategized a CRM campaign to spread the word. In this fireside chat with Amy Heir, Ro's Senior Director of CRM, you'll learn how Ro navigated the CRM push for rapid Covid tests and prioritized segmentation. Amy will share the steps her team took to make sure Ro could get tests in everyone's hands. She'll touch on targeting, knowing your customer, testing, and more.
- As Insomnia Cookies sought to rebrand its late-night snacking model around new flavors and "Cookie-vation," they invented the "Cookie Lab" at their flagship location in Philadelphia. Nicole Geyer, Insomnia Cookies' Brand Manager, explains how the Lab became a genuine research site as well as a branding tool and even a tourist attraction. But it took a strategy - around everything from facility design to customer recruitment and data gathering. From leveraging invisible messaging to unforeseen uses of maple syrup, the lab has rendered more than a few surprising results.
- Amid the changes in media and technology, marketing executives are looking to expand their production or sponsorship of original content.
- More than half of consumers say they have been frustrated when they couldn't reply to a message sent by a brand.
- According to Engagement Labs, 19% of all consumer purchases are driven by online and offline consumer conversations.
- More U.S. shoppers relate to the brand than the purchase, customer service or the relationship, Havas CX reports. Who are the winners?
- Consumers put far more stock in emotional values beyond basic product function, according to the Brand Keys study of consumer brand loyalty.
- Merkle sees marketers struggling to maintain compliance and ensure a safe way to collect first-party data, identify customers, and use that data to power experiences.
- Satisfaction with the auto industry as a whole was unchanged, according to the American Customer Satisfaction Index.
- Do we really need another cleaning product? In an industry that's already over saturated, is their an opportunity for a new company to survive? That's the challenge Alex Reed faced when he and his co-founder, Jon Bostock, launched their D2C cleaning subscription service, Truman's, in February 2019. In such a cluttered market they needed to find their voice and that's exactly what they did.
- Amplifon needed a service to help its customers get comfortable with their hearing aids, learn how to use them quickly and simply and get the maximum benefit to ensure continued use.
- The 2% market share player had to reflect internally on how to connect better with potential buyers. It set out three goals: Clarify the fan, fortify the brand and modernize the plan.
- The Farmer's Dog knows a great deal about each individual dog and can capitalize on that knowledge by suggesting subscriptions, and it can use relevant messaging even to those who haven't subscribed.
- Before the arrival of Ruth Hakkenberg, the email program at Schiphol Amsterdam Airport was a strategy-free, once-a-month affair going to everyone on the list.
- How does the world's largest airline evolve its email strategy to meet changing customer needs? Building customer relationships takes effort and understanding. Delivering experiences based on that understanding takes innovative thinking, planning, collaboration, and persistence. American Airlines' Sr. Analyst of Global Marketing CRM /Email Marketing Laura Casey, will discuss how American has grown its customer-first, personalized communications to better support travelers before, during, and after travel. She will dig into data, design, and consensus-building strategies. From radical shifts to subtle enhancements, hear details of what it takes to launch a redesigned customer journey.
