Carter’s ranks first, while Trader Joe’s moved down to the second top spot
of the list of brands most positively talked about in offline conversations, according to Engagement Labs.
American Family Insurance and Great Value, a Walmart brand, also switched places for the top positions for the most loved brands …
I am impressed (and surprised) that Engagement Labs can make a business out of this type of data. I wonder who buys this data and how they use it.