Commentary
Why Are Brands 'Ghosting' Consumers With Mobile Media?
- by Joe Mandese @mp_joemandese, March 31, 2022
The promise of mobile has always been for brands to have an always-on connection with consumers who have an internet-connected device in their hand or pocket.
But new research suggests many brands aren’t living up to that promise, and that a majority of consumers feel they’re being “ghosted.”
That’s the …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
