Frustration over the process of content discovery is an ongoing problem. A new report finds 51% of viewers experience difficulties when searching for content.
Email is one of the top websites or apps now being utilized, Meltwater reports.
LinkedIn is looking to provide its users with simple, puzzle-based experiences similar to the wildly popular 'New York Times' games like Wordle, Spelling Bee and Connections.
Well, that's what my analysis of the IAB's just-released study shows: Americans would pay $163.50 per month vs. the $13.48 the U.S. ad industry currently pays to reach them.
The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and
what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and
apps.
Prices of LinkedIn ads -- which are sold by auction and set by market demand -- have increased as much as 30% over the past year, one exec told the "Financial Times." Some marketers have reported
premium LinkedIn campaigns costing $300 per 1,000 impressions vs. the same caliber of ad costing between $10 and $15 on Meta, with some media buyers reporting an ROI as high as 20%. Meta and Google
still control a much higher percentage of the ad market, with LinkedIn covering about 1.5% of digital ad spending in the U.S., while Meta and Google cover 21% and 27%, respectively.
Misogyny is a common theme of real-world violence seen by teens on social media.
Most of the world pressures new moms to feel nothing but bliss. This online platform welcomes the complex reality.
Pixalate releases its Q2 vMVPD traffic analysis and CTV developers reports.
When you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboarding new customers, how do you ensure that the rest of their experience follows through on that brand promise? Stay
honest, explains Mint Mobile's loyalty maven. Mint Mobile's Sr Brand Marketing Manager - Lifecycle, Wyndie Mills, will explain how the company uses extreme transparency with customers - not only
sharing with them details of their data usage but even suggesting when they could save with less expensive plans. She will explore how they build this trusting relationship across multiple, channels,
from email to app alerts to SMS to map the candor of the message against the intimacy of the medium.
Despite pushback from its biggest market for TikTok Shop, the social media platform is testing a new in-app wallet that could help simplify users' purchases through a centralized payments tracking
platform that includes a currency native to TikTok.
Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.
TikTok users may begin to see links to Google results in the app. In a screenshot shared by an app researcher on X, TikTok's search results page included a link inviting the user to search Google for
the same inquiry.
Adoption of cloud gaming is growing, and Netflix's no-fee approach and targeting of casual gamers is a wise approach, a researcher reports.
With 75% of growth in video hours on CTV devices from smaller platforms, YouTube is the only one of the top six platforms that has grown share with a leading 28% of total video hours vs. 24% a year
ago.
A study of 1,769 users revealed that among all streamers, 65% of subscribers have hopped around to some extent.
"Convenience, loyalty programs, and strategic mobile app implementation emerge as key growth drivers for the QSR industry," according to InMobi.
Non-traditional TV usage of smart TV continues to evolve, with consumers using their modern TV sets for other media functions, Hub Entertainment Research says.
Time spent with an app per month is directly correlated with how long users keep an app -- and advertising can help increase time spent, according to a new report.
Discord came in second to TikTok in terms of LGBTQ people of color feeling the safest and most secure, followed by Instagram and YouTube.
More than half of sports fans said streaming provides a better viewing experience of games than cable or broadcast TV.
Snapchat is testing a new way for users to play around with AI creation through a feature the company is calling "Dreams" -- using generative AI technology to deliver otherworldly scenes instead of
written answers.
Looking to expand the focus of its updated verification system, Twitter is making its new "Verification for Organizations" program available to businesses around the world, according to app researcher
Nima Owji.
Aimclear, an independent tech and digital marketing agency, created a marketing lab and think tank focused on artificial intelligence (AI).
A small portion of those delisted CTV apps sold advertising through open programmatic offers.
Meta released its own AI language generator LLaMA on Friday. Meta claims LLaMA is "desirable" in an industry led by large language models because of the minimal computing power it requires to test
new approaches, further research in the field and explore new use cases for AI.
Driven by interest in AI, conversational web services and investments from Microsoft, online traffic to OpenAI rose 3,572% from 18.3 million to 672 million website visits since the company released
its bot at the end of November.
BeatSting is costing advertisers up to $1 million per month by creating fraudulent inventory that allows fraudsters to siphon money from legitimate audio channels and apps.
Microsoft today introduced AI capabilities product Viva Sales, the company's app that captures Office 365 and Microsoft Teams data into any CRM tool.
To date, 84% of Apple's total social-media spend has gone to Twitter, reports MediaRadar.