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Search results for "apps"
- Made for Advertising in connected television apps waste budgets in a trend that continues to rise.October 14, 2024 Tags: ad exchange, ad fraud, ad spending, advertising, amazon fire, apps, connected tv, consumer experience, data, data management, impressions, programmatic, research, roku, samsung, smart tvs, television, web sites
- Experts say TikTok could use several loopholes, but losing the appeal would mean removal of the app from online stores or fines. Influencers may not want to risk fines, and payment processors and banks would pull their support.September 23, 2024 Tags: advertising, app store, apps, cause-related, china, data, data management, government, legal, regulation, research, social media, tiktok
- While conventional local TV, radio and newspaper news outlets still rank highest, social media, search engines, and newcomer locally focused apps (Nextdoor, Ring) are increasingly becoming go-tos.August 29, 2024 Tags: apps, connected devices, local media, news, newspapers, radio, research, search, social media, television
- Thirty-eight percent of respondents say their opening smart TV home screens -- with streaming apps -- are the first thing they see when turning on their TV sets.
- Meta will open a small pilot program allowing academic researchers to access Instagram data for up to six months to learn more about how the social platform affects the well-being of teens and young adults, reports "The Atlantic." Meta announced this week that it is looking for proposals focused on specific research areas around this topic.
- The top three streamers in share of time spent viewing are YouTube, Netflix and Hulu, with YouTube TV at 8% share and Amazon Prime Video at 6%. The top premium streaming platform in household reach is Netflix with a 64% share followed by YouTube at 57%, Hulu, 41%; Prime Video 34%; Max, 29%; Peacock, 23%; Disney+, 22%; and Paramount+, 21%.May 30, 2024 Tags: advertising, analytics, apps, attention, connected tv, engagement, hulu, media, netflix, research, television, youtube
- Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.May 24, 2024 Tags: ad campaign, ad fraud, advertising, apps, budgets, campaigns, canada, click fraud, connected tv, ctv, data, data management, digital, europe, impressions, invalid traffic, ivt, latin america, mobile, programmatic, research, search, television
- Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.May 20, 2024 Tags: apps, audio, bundles, cable tv, consumer experience, content, entertainment, fast, gaming, mvpd, news, podcasts, research, social media, streaming, svod, television, video, vmvpd
- Frustration over the process of content discovery is an ongoing problem. A new report finds 51% of viewers experience difficulties when searching for content.
- Email is one of the top websites or apps now being utilized, Meltwater reports.March 19, 2024 Tags: apps, consumer, demographics, digital, email, internet, research, virtual reality, web sites
- LinkedIn is looking to provide its users with simple, puzzle-based experiences similar to the wildly popular 'New York Times' games like Wordle, Spelling Bee and Connections.March 18, 2024 Tags: apps, business media, digital, gaming, microsoft, mobile, research, social media, social networking, television
- Well, that's what my analysis of the IAB's just-released study shows: Americans would pay $163.50 per month vs. the $13.48 the U.S. ad industry currently pays to reach them.January 30, 2024 Tags: ad spending, advertising, apps, consumer experience, digital, iab, internet, publishing, research, web sites
- The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and apps.January 30, 2024 Tags: advertising, apps, baby boomers, consumer, consumer experience, data, data sharing, demographics, gen x, gen z, iab, iab mobile, internet, millennials, mobile, research, web sites
- Prices of LinkedIn ads -- which are sold by auction and set by market demand -- have increased as much as 30% over the past year, one exec told the "Financial Times." Some marketers have reported premium LinkedIn campaigns costing $300 per 1,000 impressions vs. the same caliber of ad costing between $10 and $15 on Meta, with some media buyers reporting an ROI as high as 20%. Meta and Google still control a much higher percentage of the ad market, with LinkedIn covering about 1.5% of digital ad spending in the U.S., while Meta and Google cover 21% and 27%, respectively.December 28, 2023 Tags: ad spending, ad targeting, advertising, apps, b2b, campaigns, connected devices, connected tv, content issues, linkedin, marketing, media buying, research, revenue, social media, social networking, social networks, television, x
- Misogyny is a common theme of real-world violence seen by teens on social media.
- Most of the world pressures new moms to feel nothing but bliss. This online platform welcomes the complex reality.
- Pixalate releases its Q2 vMVPD traffic analysis and CTV developers reports.
- When you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboarding new customers, how do you ensure that the rest of their experience follows through on that brand promise? Stay honest, explains Mint Mobile's loyalty maven. Mint Mobile's Sr Brand Marketing Manager - Lifecycle, Wyndie Mills, will explain how the company uses extreme transparency with customers - not only sharing with them details of their data usage but even suggesting when they could save with less expensive plans. She will explore how they build this trusting relationship across multiple, channels, from email to app alerts to SMS to map the candor of the message against the intimacy of the medium.October 19, 2023 Tags: apps, brand marketing, brands, cross-channel, data, mapping/navigation, marketing, messaging, sms, trust-based marketing
- Despite pushback from its biggest market for TikTok Shop, the social media platform is testing a new in-app wallet that could help simplify users' purchases through a centralized payments tracking platform that includes a currency native to TikTok.September 28, 2023 Tags: apps, content creators, credit cards, digital, ecommerce, mobile payments, research, social media, tiktok, tracking
- Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.September 26, 2023 Tags: ad buys, ad performance measurement, advertising, apps, artificial intelligence, budgets, connected tv, digital, ecommerce, gaming, machine learning, media buying, mobile, performance marketing, research, revenue, search
- TikTok users may begin to see links to Google results in the app. In a screenshot shared by an app researcher on X, TikTok's search results page included a link inviting the user to search Google for the same inquiry.
- Adoption of cloud gaming is growing, and Netflix's no-fee approach and targeting of casual gamers is a wise approach, a researcher reports.
- With 75% of growth in video hours on CTV devices from smaller platforms, YouTube is the only one of the top six platforms that has grown share with a leading 28% of total video hours vs. 24% a year ago.August 29, 2023 Tags: amazon prime video, apps, comscore, connected tv, cord-cutting, digital, disney+, hulu, media measurement, netflix, pluto tv, research, streaming, television, youtube
- A study of 1,769 users revealed that among all streamers, 65% of subscribers have hopped around to some extent.August 23, 2023 Tags: apps, consumer, consumer experience, digital, research, streaming, subscriptions, svod, television
- "Convenience, loyalty programs, and strategic mobile app implementation emerge as key growth drivers for the QSR industry," according to InMobi.
- Non-traditional TV usage of smart TV continues to evolve, with consumers using their modern TV sets for other media functions, Hub Entertainment Research says.
- Time spent with an app per month is directly correlated with how long users keep an app -- and advertising can help increase time spent, according to a new report.
- Discord came in second to TikTok in terms of LGBTQ people of color feeling the safest and most secure, followed by Instagram and YouTube.July 19, 2023 Tags: african american, apps, cause-related, digital, diversity, gay/lesbian, instagram, mental health, mobile, non profit, research, social media, teens, tiktok, twitter, youtube
- More than half of sports fans said streaming provides a better viewing experience of games than cable or broadcast TV.June 27, 2023 Tags: apps, broadcast networks, cable tv, cmmr, demographics, digital, esports, research, sports, sports rights, television
- Snapchat is testing a new way for users to play around with AI creation through a feature the company is calling "Dreams" -- using generative AI technology to deliver otherworldly scenes instead of written answers.May 30, 2023 Tags: apps, artificial intelligence, chat, content creators, creative, digital, digital content, mobile, newfronts, photography, research, snapchat, video
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tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.