Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "apps"
- Looking to expand the focus of its updated verification system, Twitter is making its new "Verification for Organizations" program available to businesses around the world, according to app researcher Nima Owji.
- Aimclear, an independent tech and digital marketing agency, created a marketing lab and think tank focused on artificial intelligence (AI).
- A small portion of those delisted CTV apps sold advertising through open programmatic offers.
- Meta released its own AI language generator LLaMA on Friday. Meta claims LLaMA is "desirable" in an industry led by large language models because of the minimal computing power it requires to test new approaches, further research in the field and explore new use cases for AI.
- Driven by interest in AI, conversational web services and investments from Microsoft, online traffic to OpenAI rose 3,572% from 18.3 million to 672 million website visits since the company released its bot at the end of November.
- BeatSting is costing advertisers up to $1 million per month by creating fraudulent inventory that allows fraudsters to siphon money from legitimate audio channels and apps.
- Microsoft today introduced AI capabilities product Viva Sales, the company's app that captures Office 365 and Microsoft Teams data into any CRM tool.
- To date, 84% of Apple's total social-media spend has gone to Twitter, reports MediaRadar.
- Apps without a privacy policy were more likely to share data with advertisers about mobile users.
- Separately, in a test, Shorts beat TikTok, Instagram Reels and Pinterest Ideas at driving traffic to a B2B website.
- Marketers invested an estimated $3 million in programmatic ad spend on delisted CTV apps in Q3.
- Instagram announced on Wednesday that it is testing an in-app tool that will allow a percentage of its global users to schedule posts and Reels.
- Understanding holiday app install, session and session-length behaviors can help mobile marketers be prepared, whatever the trends this season.
- Spending is seeing some leveling off from its pandemic-driven boost, although it remains higher than it was pre-pandemic.
- Meta was hit with a new privacy lawsuit for allegedly collecting data about smartphone users' online activity by injecting tracking code into sites visited through the company's in-app browser.
- Remember Cheil's Lions-winning AR shopping app for retailer Tesco? That was 11 years ago. Why hasn't the industry accelerated even more frictionless, in-the-moment, on-the-go shopping experiences?
- Through a combination of app and loyalty program usage along with local events, Fazoli's is crafting a data strategy that funnels local intelligence back to franchisees and managers so they can interact with customers in more personalized ways. At MediaPost's Brand Insider Summit QSR, Fazoli's Senior Manager/Brand Marketing, Erin Stevens, shares how cross-functional teams across the organization use this data to test and learn new engagement tactics as well as inform individual outlets how to better serve customers.
- The soft-serve shop 16 Handles has always been about the on-premise experience of personally personalizing customer desserts. It is a case study in building in-person delight. But as the company has moved into delivery and on-app ordering it has been challenged to digitize the experiential dimension of the brand across channels. The Founder and CEO of 16 Handles, Solomon Coi, shares how the brand thinks about making WOW omnichannel.
- We have too much TV home equipment, which seems to track with another trend: too many streaming platforms -- and for that matter, too much TV entertainment stuff overall.
- Through surveys and data, Joybird found their customers wanted more inspiration and engagement when shopping to style their rooms. In response, at MediaPost's D2C Insider Summit, Eric Tsai, the furniture retailer's vp of marketing & business development, shows us how they turned to a 3D planner tool on Pinterest. It enabled shoppers to click on a photo, drag it into a scene and create a customizable 3D design space; resulting in greater engagement, a 50%+ lift in AOV and an enhanced shopping experience for their customers.
- Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock and Apple TV+ is surprisingly lower than expected, a new study says.
- Commerce media is forecast to reach about $200 billion in total addressable market by 2024, Criteo CEO Megan Clarken told Beet.tv. Putting that into perspective, she said, search by 2024 will reach about $285 billion, and search had 25 years to get there. That's how fast commerce media is taking off.
- When including all media platforms -- local broadcast, local cable/satellite, radio, digital and OTT -- Kantar projects political advertising could total $8.0 billion this year -- up from $7.8 billion in an August 2021 projection.
- A study released by Apple and conducted by a professor at Columbia Business School looks to change perceptions that have circulated about the impact of Apple's App Tracking Transparency. For instance, Apple argues that its first-party Search Ads business "grew for a variety of reasons unrelated to ATT, and that it does not affect the apps' ability to collect and use first-party data.
- Programmatic advertisers spent at least $250,000 on the apps in Q4 prior to their delistings, estimates Pixalate. All but eight of the apps were delisted from the Roku store.
- In the U.S., total annual hours spent in shopping apps (Android phones only) rose 12%, to 2.97 billion, last year.
- The percentage of households subscribing directly from OTT providers' sites declined from 41% to 29% between Q1 2020 and Q3 2021, Parks Associates says, with downloads rising from "OTT aggregators."
- Tubi had the highest co-viewing among ad-supported CTV platforms, followed by HBO Max and Hulu, then YouTube and Discovery+. Movies had the highest co-viewing score at 73.2% of the time, with TV episodes at 54.8%.
- Google has been collecting data from Android devices and sending the information to its servers, a research paper finds.
- About a third of U.S. consumers said friends and family helped them to learn about an app.
