November 20 - 23, 2024
vMVPD Apps Grab 70% Of CTV Device Ad Spend, Hulu Leads N.A. CTV Developers
- by Karlene Lukovitz @KLmarketdaily, October 19, 2023
Pixalate has released the Q2 2023 editions of its vMVPD traffic analysis report and CTV app developer market share report.
Virtual multichannel video programming distributors/vMVPDs such as Sling TV, Tubi, Pluto and Xumo account for 70% of global ad spend on leading CTV devices, according to the vMVPD traffic analysis. …
