Commentary
Smart TV Home Screens Gain Attention, Influence On Program Discovery
- by Wayne Friedman , Staff Writer, August 7, 2024
Smart TVs onscreen navigation/discovery systems are grabbing more attention.
Hub Entertainment Research found 38% of respondents in a survey say their opening smart TV home screens -- with streaming apps -- are the first thing they see when turning on their TV sets.
Another 27% say it's a home screen …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
