Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
But consumers aren't as particular about how they get bad news -- they are equally unhappy with man and machine, Wharton marketing professor Stefano Puntoni writes.
Wildfire Systems, a platform that powers reward programs, collaborated with research firm Big Village to survey more than 1,000 U.S. adults about shopping rewards programs including cashback,
discounts, and other money-saving tools. Here's what they found.