Cookie-free data unions will become key components to understanding the complexities of consumer behavior. These permission-based platforms address the challenges and opportunities of the data-hungry
ad and research industries. What is the novel approach of data unions? Consumer ownership and agency over their data, including the ability to monetize it.
Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report.
Among mobile consumers ages 18-24, 68% shop on mobile up to four times weekly and 86% use mobile as a gaming platform, according to Tapjoy research released today.
Blogs are among the top nontraditional retail media channels used or considered by retail advertisers to activate their commerce, a new analysis by Advertiser Perceptions finds. The ad industry
customer satisfaction researchers fielded a survey of 250 ad execs with principal responsibility for retail advertising in February.
A massive 81% of consumers want to form relationships with brands, while 70% still prefer discounts and free products.
Three-quarters of consumers say they like to receive rewards such as free products, services or samples to participate in loyalty programs with brand marketers, and most of them are willing to
actively trade their personal data for it. Those are among the findings of the 2019 edition of Merkle's annual Loyalty Barometer Report.
NPD found that 60% of digital food orders arrive via mobile apps. Convenience drives online orders, but rewards and discounts are also inducements.
Google believes there are three ways that travel brands can win loyalty: customer service, putting the traveler in control, and enabling the travel experience.
Consumers are leading general marketers in adoption of rewarded ads for two reasons, says Maggie Mesa, vice president of mobile business development at OpenX, One is that they see the obvious
benefits of being rewarded to do something that they see increasingly as an intrusion on their media experience. Another reason is that a wide variety of digital media developers -- especially gaming
apps and platforms -- have been using rewarded advertising for years.
A new wave of ad formats that reward consumers explicitly has emerged. Often called "opt-in advertising," "value exchange-based advertising" or "rewarded "advertising," the rewards typically are to
unlock entertainment content, "points," upgrades, premiums and freemiums in exchange for completing an ad exposure. On July 12, the Interactive Advertising Bureau will hold a "kick-off" meeting for an
Opt-In Rewarded Advertising Buyer's Guide Working Group to begin setting industry parameters for new formats. Meanwhile, digital video advertising platform Jun Group has released findings of a study
of a year's worth of "value exchange based" video ad views, engagements and completions that begins to provide some audience compositions and behaviors. engagements and completions that begins to
provide some audience compositions and behaviors.