Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "rewards"
- Keeping customers engaged with your brand is a key to future success. A loyalty program is one way to keep customers engaged. Sleep Number's Senior Director of CRM & Loyalty, Lisa Erickson, will share how, even with their long purchase cycle, they're able to build brand love and advocacy with their InnerCircle Rewards Program.
- Wildfire Systems, a fintech platform that powers reward programs, and research firm Big Village have released the second annual report on consumer shopping habits.
- Merkle's report draws comparisons from pre- and post-pandemic data and shows the generational divide from Gen Z to Baby Boomers, highlighting what loyalty and reward strategies resonate most with each group.
- The pandemic and high inflation have led many people to prefer staples rather than big rewards.
- Rakuten's marketers believe the company has the data that proves incrementality of its Cash Back program. Here's what they found.
- The study indicates that the structure of social platforms such as Facebook reward users for continually sharing information, and finds that posting and sharing with others on social media can become a habit.
- Wildfire Systems, a platform that powers reward programs, collaborated with research firm Big Village to survey more than 1,000 U.S. adults about shopping rewards programs including cashback, discounts, and other money-saving tools. Here's what they found.
- Rakuten Advertising's recent travel research shows 44% of travelers plan to spend more on vacations this year, rather than downgrade the trip. Three-quarters plan to stay in the U.S. when traveling during the next six months, with the remainder traveling internationally.
- Loyalty discounts on products or services are most sought by 79% of U.S. consumers, up from 71% only two years ago.
- Cookie-free data unions will become key components to understanding the complexities of consumer behavior. These permission-based platforms address the challenges and opportunities of the data-hungry ad and research industries. What is the novel approach of data unions? Consumer ownership and agency over their data, including the ability to monetize it.
- Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report.
- Among mobile consumers ages 18-24, 68% shop on mobile up to four times weekly and 86% use mobile as a gaming platform, according to Tapjoy research released today.
- Blogs are among the top nontraditional retail media channels used or considered by retail advertisers to activate their commerce, a new analysis by Advertiser Perceptions finds. The ad industry customer satisfaction researchers fielded a survey of 250 ad execs with principal responsibility for retail advertising in February.
- A massive 81% of consumers want to form relationships with brands, while 70% still prefer discounts and free products.
- Three-quarters of consumers say they like to receive rewards such as free products, services or samples to participate in loyalty programs with brand marketers, and most of them are willing to actively trade their personal data for it. Those are among the findings of the 2019 edition of Merkle's annual Loyalty Barometer Report.
- NPD found that 60% of digital food orders arrive via mobile apps. Convenience drives online orders, but rewards and discounts are also inducements.
- Google believes there are three ways that travel brands can win loyalty: customer service, putting the traveler in control, and enabling the travel experience.
- Consumers are leading general marketers in adoption of rewarded ads for two reasons, says Maggie Mesa, vice president of mobile business development at OpenX, One is that they see the obvious benefits of being rewarded to do something that they see increasingly as an intrusion on their media experience. Another reason is that a wide variety of digital media developers -- especially gaming apps and platforms -- have been using rewarded advertising for years.
- A new wave of ad formats that reward consumers explicitly has emerged. Often called "opt-in advertising," "value exchange-based advertising" or "rewarded "advertising," the rewards typically are to unlock entertainment content, "points," upgrades, premiums and freemiums in exchange for completing an ad exposure. On July 12, the Interactive Advertising Bureau will hold a "kick-off" meeting for an Opt-In Rewarded Advertising Buyer's Guide Working Group to begin setting industry parameters for new formats. Meanwhile, digital video advertising platform Jun Group has released findings of a study of a year's worth of "value exchange based" video ad views, engagements and completions that begins to provide some audience compositions and behaviors. engagements and completions that begins to provide some audience compositions and behaviors.
- When Domino's retooled its loyalty program to Domino's Rewards this year, the company followed a simple recipe. Keep it simple, make rewards more attainable and improve the value for the customer, as well as the company. The new approach took flight in a 360-degree marketing program that tied rewards into new product launches as well, connecting loyalty to the larger marketing and menu development efforts. Nicole Pavlovich, Director of Loyalty & CRM at Domino's reports early learnings and where they are already moving the needle.
