Commentary
Data Shows How Emotional Connections Fuel Consumer Loyalty
- by Laurie Sullivan , Staff Writer @lauriesullivan, March 4, 2021
A massive 81% of consumers want to form relationships with brands, and 70% still prefer discounts and free products as top loyalty rewards.
Merkle released its fourth annual Loyalty Barometer report this week, analyzing how consumers feel about rewards programs and what brands can accommodate consumer preferences and their change …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
