Commentary
Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
- by Ray Schultz , Columnist, July 28, 2021
Email teams are sitting pretty as brands attempt to wean themselves from third-party data: They rely mostly on first-party and zero-party data. And many brands are moving to those privacy friendly data sources, according to The Quest For Consumer Trust, a study by the CMO Club and SheerID.
For …
