A study released by Apple and conducted by a professor at Columbia Business School looks to change perceptions that have circulated about the impact of Apple's App Tracking Transparency. For instance,
Apple argues that its first-party Search Ads business "grew for a variety of reasons unrelated to ATT, and that it does not affect the apps' ability to collect and use first-party data.
Only 8% of U.S. consumers said they had bought a non-fungible token in the past year. Brands can help raise awareness of crypto collectibles.
Cookie-free data unions will become key components to understanding the complexities of consumer behavior. These permission-based platforms address the challenges and opportunities of the data-hungry
ad and research industries. What is the novel approach of data unions? Consumer ownership and agency over their data, including the ability to monetize it.
Crypto brands can help to shape people's opinions about a legal framework for digital currencies by recognizing different audiences.
The finding comes amid a new wave of uncertainty related to COVID-19 variants, and as interest in crypto, NFTs and blockchain begin to crest.
Samba TV's plan, still in development, is to update its suite of apps and incorporate a "wallet" capable of storing digital tokens. Users could opt in and get tokens for using Samba TV's services,
and could use the same protocol to transact with third parties and trade their data.
Search marketers who have begun to tie in-store visits to search advertising and marketing now have a free tool that compares foot traffic in physical stores. Placed, acquired by Snap in June 2017,
released the free tool Placed Insights to provide marketers metrics for store visits for nearly 2,000 businesses.