Search results for "cryptocurrency"

• Industry Leaders Invest $300M In Crypto Startup Mysten Labs - $2B Valuation
  Mysten Labs announced Thursday that it has raised $300 million in a funding round led by venture capital firm FTX Ventures and additional participation from industry heavyweights like Andreesen Horowitz (a16z), Binance Labs, Coinbase Ventures and more.
  September 9, 2022  Tags: blockchain, cryptocurrency, funding, research, venture capital
• 'New Economy' Brands First To Cut Back Due To Headwinds In Actual Economy
  "Ad budget cuts are being led by former emerging categories that have run into massive headwinds owing to changes in consumer behavior and the funding environment," BMO's Daniel Salmon writes in a report sent to investors this morning.
  July 8, 2022  Tags: advertising, connected tv, consumer, cryptocurrency, d2c, economy, research, retail, search, snap, television
• An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
  A study released by Apple and conducted by a professor at Columbia Business School looks to change perceptions that have circulated about the impact of Apple's App Tracking Transparency. For instance, Apple argues that its first-party Search Ads business "grew for a variety of reasons unrelated to ATT, and that it does not affect the apps' ability to collect and use first-party data.
  April 26, 2022  Tags: ad spending, advertising, apple, apps, cryptocurrency, data, digital, research, search, sports
• NFT Hype Hasn't Reached Most Consumers Amid Doubts About Virtual Assets
  Only 8% of U.S. consumers said they had bought a non-fungible token in the past year. Brands can help raise awareness of crypto collectibles.
  January 28, 2022  Tags: blockchain, brand image, brand marketing, branding, brands, cmmr, cryptocurrency, marketing/branding/advertising, non-fungible tokens
• Why CMOs Should Explore Data Unions in 2022
  Cookie-free data unions will become key components to understanding the complexities of consumer behavior. These permission-based platforms address the challenges and opportunities of the data-hungry ad and research industries. What is the novel approach of data unions? Consumer ownership and agency over their data, including the ability to monetize it.
  January 20, 2022  Tags: advertising, attribution, cmo, consumer, cryptocurrency, data, digital, marketing, research, rewards, search, search marketing
• Media Strategy For Crypto Brands Varies With Consumer Attitudes On Regulation
  Crypto brands can help to shape people's opinions about a legal framework for digital currencies by recognizing different audiences.
  December 22, 2021  Tags: audience measurement, audience targeting, cmmr, cryptocurrency, regulation
• Mindshare Finds Crypto Tops Spending Plans Of U.S. Consumers
  The finding comes amid a new wave of uncertainty related to COVID-19 variants, and as interest in crypto, NFTs and blockchain begin to crest.
  December 20, 2021  Tags: agency, blockchain, consumer, consumer experience, covid-19, cryptocurrency, digital, loyalty, news, non-fungible tokens, research
• Samba TV Plans Cryptocurrency To Encourage Users To Share Data
  Samba TV's plan, still in development, is to update its suite of apps and incorporate a "wallet" capable of storing digital tokens. Users could opt in and get tokens for using Samba TV's services, and could use the same protocol to transact with third parties and trade their data.
  June 11, 2018  Tags: connected tv, cryptocurrency, ott, research, tv, video
• Placed Tracks Feet Into Stores
  Search marketers who have begun to tie in-store visits to search advertising and marketing now have a free tool that compares foot traffic in physical stores. Placed, acquired by Snap in June 2017, released the free tool Placed Insights to provide marketers metrics for store visits for nearly 2,000 businesses.
  March 1, 2018  Tags: attribution, cryptocurrency, keywords, location-based, place-based networks, research, restaurants, retail, search, tools