Commentary
Why CMOs Should Explore Data Unions in 2022
- by Seth Ulinski , Op-Ed Contributor, January 20, 2022
The $491 billion digital advertising industry and $75 billion market research industry are tightly intertwined, and ultimately roll up to the purview of the chief marketing officer (CMO).
These industries are approaching a crossroads when it comes to understanding consumer behavior.
Government legislation that protects consumer data, paired with the …
