Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "consumer"
- How the brain accepts and processes GAI in creative and ads has become a focus of several studies as more companies use the technology to build ads. This will affect ad performance if certain factors are not taken into consideration.
- Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
- The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is examined in a report conducted by WARC and TikTok, highlighting the potential importance of moving beyond consumers' demographic profiles when devising social media marketing strategies.
- Surveys from both the National Retail Federation and ICSC predict resilient shoppers will spend about 3% more than last year.
- Deloitte's new forecast sees an 8% gain in holiday spending. Those earning $100,000 to $199,000 say they'll spend 17% more than last year.
- The National Retail Federation predicts Americans will shop earlier, and drop $11.6 billion to get their ghoul on.
- Price increases for streaming services are not a major concern for most U.S. households.
- McKinsey reports that optimism about the strength of the U.S. economy jumped to 41% from 33% this quarter -- the highest level in a year.
- Food prices are still high. However, new research from the Food Industry Association shows that consumers are increasingly adaptable.
- A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" or "a little better."
- Parents, still worrying about family finances, say they'll hold the line at $586 per child.
- The National Retail Federation predicts people will lavish fathers with love, spending an average of $190.
- The report predicts that "AI gatekeepers" will proliferate in the coming years that will help consumers with recurring purchases, vetting ads, promotions and other tasks so they can "more easily make their preference known to brands."
- Almost 100% of consumers say their favorite brands make it easy to shop, Intuit Mailchimp reports.
- Broadcast and CTV platforms continue to be among the big movers and promoters around crossover use of other media channels, according to GWI, a consumer research company.
- Email is one of the top websites or apps now being utilized, Meltwater reports.
- A VML study finds that almost as many Gen Alphas (6-to-16-year-olds) enjoy in-store shopping (78%) as they do online shopping (80%).
- Brands can help side workers make smart money moves to maximize their hard work.
- Brands need to rethink how they collect first-party data, because consumers don't trust them.
- There's an ironic paradox in new research released today that speaks volumes about the future of technological adoption, and especially how we research it.
- The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and apps.
- There's a big difference between people who want a good outcome versus those who dread a bad one.
- One in five shoppers say they are buying gifts from smaller businesses as much as possible during Q4 2023, a stat from Jungle Scout that has doubled since 2022.
- Isaac Gerber, director of commercial insights and analytics at Captify, developed an organic way to protect consumer privacy, yet analyze behavioral patterns combined with search data.
- The department store's approach is to help customers make every moment -- and every dollar -- count.
- Streaming consumers who regularly cancel their premium streaming platforms -- and then sign up again -- keep rising, according to Antenna.
- From Walmart to Nordstrom, stores say consumers are stressed about shrinking family budgets. Then why are they spending up a storm?
- Both the National Retail Federation and ICSC released forecasts for the winter holidays, indicating that consumers aren't as worried as economists say they are.
- After a pullback on back-to-school spending, new research from the consulting company reveals people want to make merry like it's 2018.
- Kantar's annual ranking reveals widespread declines in brand value, pressured by fretful investors and careful consumers.
