Almost 100% of consumers say their favorite brands make it easy to shop, Intuit Mailchimp reports.
Broadcast and CTV platforms continue to be among the big movers and promoters around crossover use of other media channels, according to GWI, a consumer research company.
Email is one of the top websites or apps now being utilized, Meltwater reports.
A VML study finds that almost as many Gen Alphas (6-to-16-year-olds) enjoy in-store shopping (78%) as they do online shopping (80%).
Brands can help side workers make smart money moves to maximize their hard work.
Brands need to rethink how they collect first-party data, because consumers don't trust them.
There's an ironic paradox in new research released today that speaks volumes about the future of technological adoption, and especially how we research it.
The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and
what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and
apps.
There's a big difference between people who want a good outcome versus those who dread a bad one.
One in five shoppers say they are buying gifts from smaller businesses as much as possible during Q4 2023, a stat from Jungle Scout that has doubled since 2022.
Isaac Gerber, director of commercial insights and analytics at Captify, developed an organic way to protect consumer privacy, yet analyze behavioral patterns combined with search data.
The department store's approach is to help customers make every moment -- and every dollar -- count.
Streaming consumers who regularly cancel their premium streaming platforms -- and then sign up again -- keep rising, according to Antenna.
From Walmart to Nordstrom, stores say consumers are stressed about shrinking family budgets. Then why are they spending up a storm?
Both the National Retail Federation and ICSC released forecasts for the winter holidays, indicating that consumers aren't as worried as economists say they are.
After a pullback on back-to-school spending, new research from the consulting company reveals people want to make merry like it's 2018.
Kantar's annual ranking reveals widespread declines in brand value, pressured by fretful investors and careful consumers.
Heading into a season of iffy consumer confidence, Amazon-type events are already snaring 44% of holiday shoppers.
Forbearance is over, and 27 million people may make up to $9 billion in monthly payments.
The Toy Association reveals distinct changes as gifting expands to grown-up audiences
How does your friendly and functional online auto-loan brand compete against an in-box of offers for colorful frocks, sleek decor...and chocolate? Caribou's EIS veteran and Director of Lifecycle
Marketing, Heather Grimstead, shares a makeover strategy for Caribou that involved more than imagery. It marshaled voice, cadence, brand identity and multi-channel messaging to reimagine the FinTech
brand.
As their consumers returned to IRL shopping last summer, Lively brought its full-funnel approach to re-engaging their community. WearLIVELY's Senior Manager of Lifecycle Marketing, Hayley Squire,
walks us through a month-long tour of the brand hitting the road: coordinating partnerships, social, local influencers, retail, SMS and email (even swag bags) into a community-based surround-sound
messaging model. What did she learn about the discrete and integrated impact of so many syncopated channels?
Staying home to watch movies and shows on streaming platforms is a bargain compared with going out to a restaurant, live concert or sporting event.
With the economy and consumer sentiment showing major improvement, major jumps in advertising demand and CPM seem probable in Q2, a new report documents..
How will AI influence what and when consumers buy? Aki Technologies, the media division of Inmar Intelligence, finds that many shoppers are receptive to using the technology for holiday shopping.
TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to
tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
A study of 1,769 users revealed that among all streamers, 65% of subscribers have hopped around to some extent.
Consumers also complain that too few messages are highly personalized, CCW Digital reports.
Mergers and acquisitions of digital agencies has been one of the biggest interests across the business model of M&A advisory firm FE International. Unlike many businesses in digital media, agencies
are the least affected by ranking fluctuations by Google, AI and other externalities.
Keeping customers engaged with your brand is a key to future success. A loyalty program is one way to keep customers engaged. Sleep Number's Senior Director of CRM & Loyalty, Lisa Erickson, will share
how, even with their long purchase cycle, they're able to build brand love and advocacy with their InnerCircle Rewards Program.