The report predicts transformation will "accelerate," marketers will "rethink" dependence on distant markets and "shift" ad budgets because of it.
A massive study of political consumers explains why Conservatives are more satisfied with their choices -- because they believe they are.
If you've been curious about whether to hold back ad spend due to the most recent surge, you likely shouldn't.
Consumers and brands have different views about the building blocks of trust, Deloitte Digital and Twilio report.
While the new platform doesn't explicitly reveal any PII about the creditworthiness of the 270 million Americans it has profiles on, it is able to use it to validate who they are and associate that
with a wide range of other audience attributes and consumer behaviors.
Toilet paper and paper towels remain the most coveted items, as U.S. media coverage of recent major crisis events has driven Americans to stockpile products they might not otherwise have.
Multiple societal crises -- especially the COVID-19 pandemic -- have raised the bar for brand marketers, with a majority of American consumers now expecting them to allocate funds and resources back
to the communities they serve. That's one of the top-line findings from a new report from Horizon Media identifying a half dozen fundamental shifts in consumer mindsets related to brands. The report,
"Rebuilding The Future," combines an array of proprietary Horizon consumer tracking studies, with data from third-party authorities, to make the case that the relationships of American consumers and
brands have been fundamentally changed.
Customer satisfaction with search engines and information sites fell for Verizon Media's AOL by 3%, remained stable for Google and Bing and improved by 1% for all others like Yahoo, Ask, MSN, and
Answers, according to data released Tuesday. Twitter fell by 10% in 2021 compared with 2020.
A century ago Betty Crocker taught us everything we needed to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops.
General Mills' CMO, Ivan Pollard, explores how the company draws lessons and inspiration from this CPG icon.
A wide-ranging consumer survey looking at top 20 premium streamers and smaller providers showed a 2.6% dip to a 74 customer-satisfaction index.
The sheltering-at-home lifestyle saw consumers watching more video than ever before, including expanding their viewing habits to new platforms like TikTok. Direct-to-consumer contact lens brand,
Hubble Contacts, decided they didn't want to be beholding to just FaceBook and took advantage of the new trend. Hubble's Senior Marketing & Creative Director, Dan Rosen, shares how he tested the
short-form mobile video platform and discovered a new audience, success and scale.
NielsenIQ, the consumer research division that spun off from Nielsen earlier this year, has launched its first new product.
The good news is that coming out of a global pandemic, demand for many goods and services is expanding. The bad news is that inflation may be too, including for the cost of advertising goods and
Persons with visual, hearing, speech and/or cognitive disabilities are active consumers of media, but they also have special needs, frequently utilize assistive tools to compensate, and often have a
difficult time with some of the most mainstream media, especially social media.
The mobile-first mantra has taken over where mobile-friendly left off. What does this mean for marketers?
If you want to understand what institutions people truly trust, pose an existential threat. That, more or less, is what a year of the COVID-19 pandemic has demonstrated, and now that it is being
brought under some semblance of control, some of those institutions are seeing their role as trusted information providers erode along with it -- especially media and brands.
The traditional ad value exchange -- trading free, ad-supported content for consumer attention -- is no longer good enough, concludes a new IAB/PwC report being released today.
A massive 81% of consumers want to form relationships with brands, while 70% still prefer discounts and free products.
Consumer electronics, sporting goods, and consumer product goods saw an uptick in digital ad spend toward the end of 2020, according to data released Monday.
2020 was a banner year for consumer spending despite -- or perhaps because of -- the pandemic, as homebound consumers boosted spending on media content and technology to stay in touch and stay
informed and entertained.
Nearly a year into quarantine, people continue to search on Google for "things to do during" certain times, with searches for the phrase rising 300% globally year-over-year. There are early signs
that some consumers are preparing to go back out into public settings, with "makeup app," "long tops for girls," and "wedding suit" rising.
The good news is that consumer time spent with media surged during 2020. The bad news is their share of time spent with media supported primarily by ad dollars fell to its all-time low, according to
the latest edition of PQ Media's annual Global Consumer Media Usage Forecast. The time the average American spent with media rose 2.9% to 73 hours weekly in 2020, due in large part to the impact of
the global pandemic. The time spent by the average global citizen, rose 2.8% to 53 hours weekly, according to the new forecast.
In a CES opening day briefing, the Consumer Technology Association's top researchers made the case that the COVID-19 pandemic helped to accelerate many consumer media technologies, including the
"connected health" category, unveiling fresh data indicating that shipments of remote health-monitoring devices soared 73% from 2019 and are on track to jump another 24% this year.
On the eve of this week's CES conference, NPD Group released estimates indicating that the U.S. consumer technology industry expanded 17% during 2020, despite -- or maybe even because of -- the
pandemic. "Propelled by pandemic needs, 2020 consumer tech sales saw the strongest growth in at least seven years," says Vice President-Industry Advisor Stephen Baker, adding that as a result, 2021
consumer tech sales should be factored for 2020's surge.
Discounts reign as consumers' online spending sees double-digit growth, Adobe Analytics data shows.
The big loser of the 2020 election was political polling -- and by extension -- survey-based consumer research. While caveats abound, it largely failed, raising questions about how good polling is not
just for political campaigns, but for any form of marketing.
Consumers will research both products and retailers, a study by Savanta finds.
Consumers' feelings about voting, trust in media and the election were analyzed in a poll by Lucid.
Nielsen, which is poised to spin off its consumer marketing research division as a separate company in January, has already rebranded it. In preparation for the split, Nielsen's Global Consumer
Business renamed itself NielsenIQ and created a distinctive new logo differentiating itself from the old school Nielsen one (see below), which for now remains the brand associated with the company's
legacy media research business, Nielsen Global Media.
Google rated the highest in Creativity and Cultural Relevance, while Amazon ranked as most Reliable and scored high in Responsiveness and Relevance.