Researchers have long known about a phenomenon called the hostile media effect — the perception by people that the media is prejudiced against them. But researchers are now studying what they
call the hostile misinformation effect — the impact of ideology on targeting, Nieman Lab reports. The researchers write, “we find clear support for a hostile misinformation
effect, as citizens believe their own political party was much more targeted than the political opponent.”
That's what I asked Brandience's Brian McHale when he briefed me on the agency's new AI-generated "Synthetic Market Research & Testing" system.
Skyrocketing AI shakes up the playing field, as a record four brands now top the $1 trillion mark.
Almost a third of U.S. adults — some 31% — often avoid stories about President Trump, according to a new poll by the Media Insight Project survey, Associated Press reports. Of
those surveyed, 38% of Democrats and 38% of independents avoid Trump stories, compared to 17% of Republicans. Among all groups, many sometimes avoid such coverage.
Artificial intelligence, while widely covered in the media, ranks at the bottom of the new sources used by Americans, a new Pew Research poll found, according to Mediaite. Of the individuals surveyed,
35% look to their preferred news organization for breaking news, 28% use search engines like Google or Bing. Only 1% turn to AI chatbots.
Comfort media is more popular than other popular coping tactics such as resting, spending time in nature, socializing with friends or family or indulging in sensory escapes.
Google's AI Overviews and OpenAI's ChatGPT have very different ways to evaluate, characterize and criticize brands in query results, especially as consumers near point of purchase.
The capability is being developed via a partnership between Sightly and Vurvey Labs that builds people models and AI personas.
Only 6% of Americans often get news from email newsletters, Pew Research Center reports.
But many use at least one legacy channel - local TV news, Medill reports.
A study conducted by Ipsos found a large majority of Americans believe screens are a problem - especially how they are used and the attention and money people give them. The data suggests this ties
into differences in optimism among youth in terms of views on the U.S. and the American dream.
Omnicom Media's new "Future of Brand Influence" study implies a new "multi-microphone" stage of consumer influence omprised of AI and people, as well as "influencers," whether they be man or machine.
The human eye has a resolution limit - there are only so many pixels the eye can see.
The decline in interest in following the news is happening across all age groups, Pew reports.
Instagram comes in third, and TikTok is fourth, Pew reports.
Spending on phones, gaming and TVs continues even as confidence hits a four-year low.
More than 90% of U.S. retail conversions now occur outside the traditional Cyber Five window.
The National Retail Federation sees a new holiday record, despite weak seasonal hiring and rising loan delinquencies.
Estee Lauder's steep sales declines highlight changing perceptions: Only 14% of shoppers believe pricier products work better.
Forty-three percent of U.S. adults say TV ads are most likely to "influence" them to try a new product/service, vs. 55% of Baby Boomers and 51% of Gen X, a survey finds.
Current monthly consumer costs range from $68 for one service to $98 for five or more services. At the top level of five or more, consumers are only willing to spend one dollar more ($99).
Consumers are spending an average of $83 a month on TV services, with those subscribed to three or more services indicating they are spending more than they would like.
Researchers have introduced a systematic framework for LLMs that emphasizes their indifference to truth. A high score signals the model is producing confident-sounding statements with a degree of
certainty or reliability.
Most people see podcasts as audio, video and/or a combination, reports Oxford Road.
The expansion boosts the number of international markets covered to 30 and integrates "bespoke," panel-based health data to generate new consumer insights.
Consumers care more about patriotism this year, with 85% (+5) rating patriotism as "extremely" (45%) or "very" (40%) important, per Brand Keys.
Food prices stay high, challenging CPG brands to rethink how to serve the price-conscious consumer.
As new efforts from the NAACP fuel a boycott, Target and other companies are about to find out the cost of backpedaling.
Layoffs, inflation, and debt are piling up, but experts say retail spending might not take a hit -- -yet. What's next for the consumer economy?
Brands need to prepare for the uncertain reactions from consumers to Trump's efforts to disrupt the status quo.