Estee Lauder's steep sales declines highlight changing perceptions: Only 14% of shoppers believe pricier products work better.
Forty-three percent of U.S. adults say TV ads are most likely to "influence" them to try a new product/service, vs. 55% of Baby Boomers and 51% of Gen X, a survey finds.
Current monthly consumer costs range from $68 for one service to $98 for five or more services. At the top level of five or more, consumers are only willing to spend one dollar more ($99).
Consumers are spending an average of $83 a month on TV services, with those subscribed to three or more services indicating they are spending more than they would like.
Researchers have introduced a systematic framework for LLMs that emphasizes their indifference to truth. A high score signals the model is producing confident-sounding statements with a degree of
certainty or reliability.
Most people see podcasts as audio, video and/or a combination, reports Oxford Road.
The expansion boosts the number of international markets covered to 30 and integrates "bespoke," panel-based health data to generate new consumer insights.
Consumers care more about patriotism this year, with 85% (+5) rating patriotism as "extremely" (45%) or "very" (40%) important, per Brand Keys.
Food prices stay high, challenging CPG brands to rethink how to serve the price-conscious consumer.
As new efforts from the NAACP fuel a boycott, Target and other companies are about to find out the cost of backpedaling.
Layoffs, inflation, and debt are piling up, but experts say retail spending might not take a hit -- -yet. What's next for the consumer economy?
Brands need to prepare for the uncertain reactions from consumers to Trump's efforts to disrupt the status quo.
Strong holiday spending was good news for retailers, but lower-income households are dangerously tapped out.
Gartner dives into the toxic cultural changes wrought by the rising cost of living -- and what brands can do to address rampant skepticism.
How the brain accepts and processes GAI in creative and ads has become a focus of several studies as more companies use the technology to build ads. This will affect ad performance if certain factors
are not taken into consideration.
Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is examined in a report conducted by WARC and TikTok, highlighting the potential
importance of moving beyond consumers' demographic profiles when devising social media marketing strategies.
Surveys from both the National Retail Federation and ICSC predict resilient shoppers will spend about 3% more than last year.
Deloitte's new forecast sees an 8% gain in holiday spending. Those earning $100,000 to $199,000 say they'll spend 17% more than last year.
The National Retail Federation predicts Americans will shop earlier, and drop $11.6 billion to get their ghoul on.
Price increases for streaming services are not a major concern for most U.S. households.
McKinsey reports that optimism about the strength of the U.S. economy jumped to 41% from 33% this quarter -- the highest level in a year.
Food prices are still high. However, new research from the Food Industry Association shows that consumers are increasingly adaptable.
A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" or "a little better."
Parents, still worrying about family finances, say they'll hold the line at $586 per child.
The National Retail Federation predicts people will lavish fathers with love, spending an average of $190.
The report predicts that "AI gatekeepers" will proliferate in the coming years that will help consumers with recurring purchases, vetting ads, promotions and other tasks so they can "more easily make
their preference known to brands."
Almost 100% of consumers say their favorite brands make it easy to shop, Intuit Mailchimp reports.
Broadcast and CTV platforms continue to be among the big movers and promoters around crossover use of other media channels, according to GWI, a consumer research company.
Email is one of the top websites or apps now being utilized, Meltwater reports.