Search results for "pricing"

• Research: In Inflation's Wake, Brand Mistrust Turns Paranoid
  Gartner dives into the toxic cultural changes wrought by the rising cost of living -- and what brands can do to address rampant skepticism.
  December 26, 2024  Tags: consumer, cpg, pricing, research, retail
• For Marketers, 2024 Will Be The Year Of 'Premiumization,' Retail Media
  Kantar predictions for the coming year include a growing edge for challenger brands and new metrics for measuring consumer attention and emotion.
  November 29, 2023  Tags: brand marketing, cmo, pricing, research, retail
• Consumers Disdain Brands That Skimp On Quality To Cut Costs
  As inflation hits a 40-year high, many Americans said they'll stop buying brands that reduce product size or quality.
  July 26, 2022  Tags: cmmr, consumer, cpg, economy, marketingcpg, prices, pricing, retail
• Netflix, HBO Max Prices Well Above U.S. Users' Optimal $12 SVOD Price
  Netflix's new $15.50 price is also just shy of the $16 highest-acceptable price, per new Morning Consult consumer research.
  March 1, 2022  Tags: hbo max, netflix, prices, pricing, research, streaming, television, video