Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Gartner dives into the toxic cultural changes wrought by the rising cost of living -- and what brands can do to address rampant skepticism.
Kantar predictions for the coming year include a growing edge for challenger brands and new metrics for measuring consumer attention and emotion.
As inflation hits a 40-year high, many Americans said they'll stop buying brands that reduce product size or quality.
Netflix's new $15.50 price is also just shy of the $16 highest-acceptable price, per new Morning Consult consumer research.