For Marketers, 2024 Will Be The Year Of 'Premiumization,' Retail Media
- by Sarah Mahoney @mahoney_sarah, November 29, 2023
Taylor Swift is rocking the premiumization trend. Credit: vivid Seats
‘Tis the season for annual marketing predictions, and Kantar is one of the first out of the gate this year. The insights company cites 10 trends it believes will shape marketing in the months ahead, led by the predictable nod …
