Commentary
Netflix, HBO Max Prices Well Above U.S. Users' Optimal $12 SVOD Price
- by Karlene Lukovitz @KLmarketdaily, March 1, 2022
U.S. consumers’ “ideal” price for a subscription-based video-on-demand service offering unlimited, ad-free movies and shows is $12 — unchanged since 2019, according to the latest data from Morning Consult, from a representative survey of U.S. adults conducted in January.
Having just raised its monthly fee from $14 to $15.50, that …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
