YouTube, Netflix led the top five apps by number of downloads in the U.S. and worldwide in 2021, reports App Annie.
New streamers Paramount+ and HBO Max saw large gains in purchase consideration intent in a year that saw muted growth on that indicator, due to the pandemic dynamics, reports Morning Consult.
Netflix has maintained its spot as the most popular video streaming service in the past couple of years.
Total "churn" was 6% in the second quarter of this year, down from 8%, according to Kantar Entertainment on Demand.
Asked about intent to cancel, 39% cited Showtime, while HBO Max and Netflix were at just 11% and 12%.
WarnerMedia's movie release schedule in the near term will cater to both exclusive films for cinemas and simultaneous releases for streaming/theaters, says Jason Kilar, WarnerMedia CEO, speaking at a
MoffettNathanson Research investor event Thursday.
HBO Max's gains were driven by its debuting movies in sync with theater releases. Paramount+ and Discovery+ also showed strong growth, and Disney+ scored the period's two highest-rated series.
One of the unintended consequences of the explosion of subscription video streaming services and the ways they market themselves is that they are indoctrinating a new generation of entertainment
consumers who are more like promotion-savvy consumer packaged goods customers looking for the next new deal.
The largest and most established streamers' share of new U.S. SVOD subscriptions was down to 7.4% in Q4, while Amazon Prime Video and newbie HBO Max had 18.2% and 19.2% shares, respectively.
"Wonder Woman 1984" helped push HBO Max to a 19.2% share of new streaming subscribers.