23% Of U.S. SVOD Subscribers Report Switching To AVOD Tiers In Q3

by Karlene Lukovitz @KLmarketdaily, December 13, 2022

What proportions of existing U.S. Disney+ or Netflix subscription video-on-demand (SVOD) subscribers may opt to switch to their new ad-supported video-on-demand (AVOD) tiers for the price break?

Based on a Q3 survey of 11,435 U.S. video streaming customers by Kantar Entertainment on Demand (part of its larger sample of 20,000-plus …

avod, disney+, hbo max, hulu, netflix, paramount+, peacock, research, streaming, svod, television

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About the Author

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.