23% Of U.S. SVOD Subscribers Report Switching To AVOD Tiers In Q3

What proportions of existing U.S. Disney+ or Netflix subscription video-on-demand (SVOD) subscribers may opt to switch to their new ad-supported video-on-demand (AVOD) tiers for the price break? 

Based on a Q3 survey of 11,435 U.S. video streaming customers by Kantar Entertainment on Demand (part of its larger sample of 20,000-plus …

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