As the oral care upstart SmileDirect grows its brand into new product lines and customers, the company is bringing its performance-oriented media to every screen. CMO John Sheldon explores how a
CPM-centric approach continues to perform across linear, CTV and social. Likewise, highly modular creative and leveraging shorter formats are giving SmileDirect the flexibility to grow despite the
opaque outlook for 2021 media.
Fox Corp. has now finished its upfront deals at "unprecedented" business revenue levels, with 20% gains in cost-per-thousand viewer pricing for its linear TV business and higher overall revenues,
similar to other network groups.
AVOD platforms in the first quarter of 2021 hit $1.26 billion -- up nearly 70% from the same quarter a year ago.
The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media.
In a June webinar exploring what metrics should be used as media trading currency, Lumens Research Managing Director Mike Follett discussed how advertising works based on Lumen's proprietary
The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the ones they use most often,
according to the findings of a new report from the Association of National Advertisers.
In preparation for more sophisticated forms of linear TV advertising sales, syndicated ad-spending research firm Standard Media Index is adding so-called "effective CPMs," or eCPMs, to its database.
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report
Thursday, and included separate insights on Q1 2020 revenue and the second edition of its Coronavirus Impact Report on publishers. "We're seeing in this new CPM study that connected devices are
experiencing the least impact," said Sue Hogan, SVP of research and analytics, IAB.
It has been assumed that Big Digital platforms would be first to feel the impact of the ad recession and now there's market-based proof. An analysis of Facebook's ad market data by Boston agency Gupta
Media shows Facebook's CPMs have fallen to the lowest level ever, less than $2.