'Effective' CPMs Climb As Prime-Time Ad Spending Declines
- by Wayne Friedman , May 4, 2022
Legacy TV has seen higher “effective” cost-per-thousand prices for deals in the TV upfront ad markets over the last three TV seasons, according to Standard Media Index (SMI) -- but with lower total upfront advertising spend in key dayparts.
SMI says the trend is expected to continue for the next …
