The 2022-23 prime-time TV upfront marketplace, including broadcast and cable TV networks, posted “modest” gains -- up 5.8% to $20.1 billion, according to estimates released by Media Dynamics Monday.
While broadcast and cable networks grew similarly in volume -- up 6.4% (to $9.9 billion) and 5.2% (to $10.2 billion), respectively …
What demo are the CPMs?
For the press release we showed adult CPMs---but our subscribers get the usual sex by age breaks.