2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than Volume

The 2022-23 prime-time TV upfront marketplace, including broadcast and cable TV networks, posted “modest” gains -- up 5.8% to $20.1 billion, according to estimates released by Media Dynamics Monday.

While broadcast and cable networks grew similarly in volume -- up 6.4% (to $9.9 billion) and 5.2% (to $10.2 billion), respectively …

2 comments about "2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than Volume".
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  1. Eric Fischer from HJA Strategic Consulting, July 29, 2022 at 12:50 p.m.

    What demo are the CPMs?

  2. Ed Papazian from Media Dynamics Inc, July 29, 2022 at 1:29 p.m.

    For the press release we showed adult CPMs---but  our subscribers get the usual sex by age breaks.

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