SMI Launches Cross-Media CPM Comparison Tool
- by Wayne Friedman , June 9, 2021
In an effort to offer a more complete view of the ad-supported video marketplace, Standard Media Index is launching an “effective” cost-per-thousand viewer (CPM) cross-media comparison data platform.
Based on its national media agency billing data, the media data/analytics company is starting a “Pricing Intelligence Suite” showing comparison of advertising …
