Search results for "ad inventory"

• Netflix Viewing Slows Globally, Total U.S. Viewing Up 15%
  Although Netflix continues to see strong global subscriber growth, total viewing hours have only inched up 1% year-over-year,
  September 26, 2024  Tags: ad inventory, advertising, media measurement, netflix, research, sales, subscriptions, television
• CTV Attacking The Walled Garden Fortress: A Little At A Time?
  "Open internet" had $35 billion in estimated ad spend in 2023, with "walled gardens" at $95 billion. Does The Trade Desk have growing influence for change?
  September 26, 2024  Tags: ad inventory, ad performance measurement, ad spending, advertising, connected tv, data, forecast, media buying, media measurement, research, revenue, streaming, television
• Authenticity Proven To Reduce Digital Ads' Carbon Footprint
  Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing authenticity in ads and content for years.
  June 27, 2024  Tags: ad campaign, ad fraud, ad inventory, ad optimization, ad performance measurement, advertising, ai, artificial intelligence, decarbonization, digital, digital content, display, google, impressions, media buying, online publishing, performance marketing, publishing, research, search, sustainability, text, user-generated content, video
• Streaming, CTV CPMs Under Pressure As New Ad Options Expand
  As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to "outpace demand near term," says Bernstein Research.
  April 25, 2024  Tags: ad inventory, advertising, amazon prime video, avod, connected tv, cpm, digital, disney+, hulu, impressions, netflix, peacock, research, streaming, television
• DOOH Video Climbing In Ad Spend
  Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.
  February 6, 2024  Tags: ad buys, ad inventory, ad performance measurement, ad spending, advertising, budgets, campaigns, digital-out-of-home, display, finance, food, measurement, media buying, media measurement, out-of-home, outdoor, performance marketing, place-based networks, programmatic, programmatic video, research, retail, search, television, transportation, video
• Despite The Hype, Conversions Are A Poor Ad-Currency Choice
  The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment.
  January 19, 2024  Tags: ad inventory, advertising, audience measurement, audience targeting, conversion cycle, currencies, data, data management, digital, ecommerce, google, marketing, media buying, media measurement, media planning, metrics, publishing, research, smart tvs, television
• Why The Streaming, Linear TV Worlds Should Care About 'Outstream' Video Ads
  Now that we're seeing real fungibility of linear TV annual ad spend into CTV and streaming TV platforms, we should care about the quality of the digital video ad units capturing that spend.
  September 7, 2023  Tags: ad buys, ad inventory, ad spending, advertising, connected tv, content, iab, media buying, programmatic, research, streaming, television, video
• Premium Inventory Access Drives ATV Spend Increases: Survey
  Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important.
  July 27, 2023  Tags: ad inventory, ad performance measurement, ad spending, ad technology, advanced tv, advertising, audience measurement, audience targeting, brand safety, data, inventory, media measurement, performance marketing, programmatic, research, search, targeting
• DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions Monthly
  BeatSting is costing advertisers up to $1 million per month by creating fraudulent inventory that allows fraudsters to siphon money from legitimate audio channels and apps.
  February 2, 2023  Tags: ad fraud, ad inventory, advertising, apps, audio, digital, media measurement, online fraud, online publishing, publishing, research, search
• Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box Data
  Building on its deal with Yahoo as its exclusive demand-side platform, DirecTV advertising has expanded the deal to include set-top-box data.
  October 17, 2022  Tags: ad inventory, addressable advertising, data, data management, digital, dsp, media, media measurement, media planning, research, satellite tv, search, streaming, television, yahoo
• NFL+ Launches, League Saw A 14% Rise In 2021-22 TV Ad Revenue
  The NFL launches NFL+ today, as the NFL posted another TV ad record -- surging 14% to $4.3 billion, according to Standard Media Index. NFL+ is a subscription service that includes live, out-of-market preseason games and local and prime-time regular-season games, playoffs games (phone and tablet only), among other content.
  July 25, 2022  Tags: ad inventory, ad spending, advertising, agency, apple tv+, football, media buying, research, revenue, sports, sports rights, television
• 'Effective' CPMs Climb As Prime-Time Ad Spending Declines
  Legacy TV has seen higher "effective" cost-per-thousand prices for deals in the TV upfront ad markets over the last three TV seasons, according to Standard Media Index -- but with lower total upfront ad spend in key dayparts. The current TV season is now averaging $55,000 for a 30-second commercial unit, down from $59,000 from the previous TV season (2020-2021).
  May 4, 2022  Tags: ad buys, ad inventory, ad spending, advertising, agency, cpm, digital, media buying, media measurement, out-of-home, print, radio, ratings, research, television, upfront, video