Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box Data
- by Wayne Friedman , October 17, 2022
Building on its deal with Yahoo as its exclusive demand-side platform, DirecTV advertising has expanded its deal with the digital media platform to include set-top-box data.
The companies say advertisers can now access TV usage data from DirecTV pay TV homes for planning and measurement purposes -- not only across …
