Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "print"
- "Good Housekeeping" magazine leads Pew's study on print media.
- D2Cs need to stand out from the crowded D2C space and have begun using print and mail media as a direct response tactic. Is this channel as effective as the digital channels? How does this channel integrate with other media. Where does it fit within the funnel? Ultimately does it help drive ROI? Mixbook's CMO, Ben De Castro, shares answers to these questions.
- More than half of Chinese, Korean and Vietnamese respondents say they prefer to buy brands that advertise on programs reflecting their culture.
- For a 220 years-young brand like the New York Post, innovation, adaptation, and diversification are essential. The Post Digital Network now spans print, digital, video, audio, social, television, and commerce. Product innovation continues to be a key focus for the Post. The New York Post's Shannon Toumey, VP of Strategy and Co-Head of Post Studios, will share examples and learnings from the media company's experimentation and testing of shoppable video as it strives for success in this emerging medium.
- National TV ad spend for Q2 was down 1%, with cable TV nets dipping 1% and broadcast nets 2% lower, while U.S. syndication was up 6%, according to Standard Media Index. In better news, national TV spend is up 13% vs. April-June 2020.
- Legacy TV has seen higher "effective" cost-per-thousand prices for deals in the TV upfront ad markets over the last three TV seasons, according to Standard Media Index -- but with lower total upfront ad spend in key dayparts. The current TV season is now averaging $55,000 for a 30-second commercial unit, down from $59,000 from the previous TV season (2020-2021).
- The report estimates average time spent per day in 2022 for CTV to be 1 hour/44 minutes, with linear TV at 3 hours/2 minutes, according to eMarketer January 2022 data. The IAB survey says 73% of buyers are expected to shift their media spend from linear TV to support their increase in CTV and OTT ad spend.
- A predicted 15% rise in TV advertising prices will more than offset declines in print media.
- The rate of North American inflation is projected to rise 5.4%, while the worldwide rate is forecast to increase 4.5% this year.
- Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.
- Pew finds a large majority of U.S. adults (84%) say they get news from a smartphone, computer or tablet "often" or "sometimes," according to the research.
- Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy," "relevant," and "useful" as well as "fun and entertaining." YouTube, Google, and Facebook are still the most trusted social media platforms.
- The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impact on readers.
- Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recession, plummeting 72% from 2019 -- will be the fastest-growing this year, according to just-released updated figures from Publicis Media's Zenith forecasting unit. With a projected 116% expansion in 2021, Zenith now projects cinema advertising will more than make up for its 2020 loses, and will now post incremental gains over 2019, too.
- The U.S. ad economy continues to rebound from the COVID-19 recession, but the rate of expansion began to temper in June, according to the latest data from Standard Media Index.
- While trust in most institutions has fallen following a year of the pandemic, economic crises and political turmoil, trust in media has fallen to all-time lows since PR giant Edelman began tracking it in 2012. The overall media industry currently has a "trust index" of 51, according to the just-released Edelman Trust Barometer 2021, ranking it last behind Business (61), NGOs (57) and Government (53) among major societal institutions.
- In my home country, The Netherlands, Kantar and Ipsos will now deliver a fully integrated set of media usage data across all media.
- This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022.
- U.S. ad spending fell 30% during Q2 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media.
- After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to PQ Media.
- IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down again, but is keeping its 2021 forecast the same. Magna now projects the U.S. ad economy will decline 4.6%, three-tenths of a percentage point more than the 4.3% it projected U.S. ad spending would fall this year. Its 2021 forecast remains the same: +4.0%.
- Standard Media Index continues to grow its management ranks with the appointment of Jason Keown as vp, marketing, a new position where he will focus on expanding business in North America. In July, SMI hired hired Ben Tatta, former president and co-founder of analytics company 605, as president of SMI's U.S. market.
- The biggest factor influencing the outcome of elections is stupidity, not the economy. The No. 1 reason? The dissolution of professional journalism and growth of -- how should I say this -- less rigorous sources of validated information. The progression began with the shift toward digital media, and the fact that anyone could publish a site, a blog, or a social media post, but according to an exhaustive study released this morning by the Pew Research Center, more Americans get their political and/or election news from a website, app or social media than from traditional journalistic media like TV, radio or print.
- "Brands need to have a balance, but we see campaigns today skewed too much toward performance marketing because this gives them immediate payoff," Kantar Managing Partner of Brand and Marketing for ROI Satya Menon said.
- While TV lost only a small number of advertisers during the Great Recession, a print medium like magazines saw the number of advertisers erode by 10,619: from 36,020 at the start of the recession to 25,401 the year after it.
- Having a quality product isn't always enough. Today's consumers are holding brands to a higher standard, and it's not enough to support a cause and then be done. Consumers are looking for consistency from their brands. Dove's #ShowUS campaign reflects that.
- A luxury jewelry seller saw staggering results when it launched a print catalog and tested it with email.
- Many of the reports fail often fail to mention other vital channels -- like print, OOH and direct mail -- known to receive large volumes of political spending.
- A weakening global economy will keep underlying ad-spend growth in the mid single-digit range, according to forecasts just released from GroupM, Zenith and Magna.
- What a difference five years makes, at least in terms of how Americans "read" their favorite magazine brands. An in-depth study released today by the Association of Magazine Media reveals a marked shift in the mix of media Americans use to access and read magazine content. The study, which was released Wednesday during the AMM's biennial research symposium, shows that conventional magazine editions (both print and digital versions) now represent only 44% of readership, down from 61% in 2014, the benchmark year for the analysis.
