Local Media Growth Expected, But Not Enough To Counter 2020 Declines

by Laurie Sullivan , Staff Writer @lauriesullivan, March 22, 2021

Borrell Associates has released its 2021 to 2025 forecast as well as revised numbers for 2020.

Local businesses are estimated to spend $127.3 billion in 2021 -- up 7.3% from the $118.7 billion spent in 2020. Typically, total local ad spending grows between 2% and 4%.

Increases seen this year, …

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