Local Media Growth Expected, But Not Enough To Counter 2020 Declines

Borrell Associates has released its 2021 to 2025 forecast as well as revised numbers for 2020.

Local businesses are estimated to spend $127.3 billion in 2021 -- up 7.3% from the $118.7 billion spent in 2020. Typically, total local ad spending grows between 2% and 4%.

Increases seen this year, …

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