Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, Twitter

by Joe Mandese @mp_joemandese, October 1, 2020

U.S. ad spending fell 30% during the second quarter of 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media -- especially print, radio and out-of-home, according to findings of a new analysis from Kantar and Pathmatics.

The analysis -- also the first …

ad spending, advertising, covid-19, digital, facebook, instagram, media, newspapers, out-of-home, print, radio, research, social media, television, twitter

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Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, Twitter

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