Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, Twitter

U.S. ad spending fell 30% during the second quarter of 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media -- especially print, radio and out-of-home, according to findings of a new analysis from Kantar and Pathmatics.

The analysis -- also the first …

Next story loading loading..

Discover Our Publications