Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, Twitter
- by Joe Mandese @mp_joemandese, October 1, 2020
U.S. ad spending fell 30% during
the second quarter of 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media -- especially print, radio and out-of-home, according to findings of a new
analysis from Kantar and Pathmatics.
The analysis -- also the first …
