Commentary
Catalog Renaissance: How Well-Designed Books Drive Email Results
- by Ray Schultz , Columnist, February 12, 2020
Paper catalogs are making a comeback. They are popular -- especially among millennials, who respond well to their vivid product presentations, according to an article in the Harvard Business Review.
The researchers partnered with a luxury watch and jewelry seller with no physical store. The firm’s annual revenue totals $60 …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
