Search results for "contextual advertising"

• Most Consumers Say Tailored Ads Are Creepy, Want Transparency
  Three quarters of respondents support a law requiring advertisers to disclose the personal data used for targeting.
  March 21, 2025  Tags: cmmr, contextual advertising, contextual tracking
• Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
  Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency.
  December 21, 2023  Tags: advertising, agency, artificial intelligence, campaigns, contextual advertising, contextual tracking, online publishing, publishing, research, search, television, tools, tracking, trends
• Retail Media Networks Are Most Effective With Ads For Deals
  About half of online shoppers said they pay attention to ads for products that are on sale.
  August 8, 2023  Tags: cmmr, contextual advertising, contextual tracking, cookie tracking, cookies, first-party data, retail
• Microsoft Launches Vector Search In Preview
  In preview through Azure Cognitive search, Vector Search uses machine learning to capture the meaning and context of unstructured data, such as images and text. The idea is to make search faster.
  July 18, 2023  Tags: applications, artificial intelligence, bing, cloud computing, contextual advertising, contextual tracking, data, digital, events, machine learning, microsoft, mobile, research, saas, video
• How Cookie Deprecation Sentiment Shifted For Advertisers, Publishers
  DoubleVerify released findings from its research examining evolving cookie deprecation strategies and the shift toward user privacy and its impact on digital advertising.
  May 2, 2023  Tags: ad buys, advertising, analytics, contextual advertising, cookies, data, digital, media buying, media measurement, research, search
• Survey Finds Many Americans Don't Understand Online Data Collection
  Privacy laws that require companies to obtain consumers' consent don't go far enough, a new report suggests.
  February 9, 2023  Tags: behavioral targeting, contextual advertising, data, digital, ftc, government, policy, privacy, research, tracking
• Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
  "Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
  January 23, 2023  Tags: advertising, agency, analytics, apparel, australia, automotive, b2b, beverages, brand safety, content, content issues, contextual advertising, digital, entertainment, gaming, metrics, performance marketing, qsr, research, sports, technology, uk
• Media All Star: Delphine Fabre-Hernoux
  Fabre-Hernoux says privileged access to the inside thinking about and application of some of the most powerful consumer data insights in the world prepared her to innovate the way Wavemaker and parent GroupM handle it.
  January 8, 2023  Tags: advertising, agency, analytics, awards, contextual advertising, data management, data-targeting, digital, media, research, targeting
• Contextual Advertising Improves Brand Recall In Eye-Tracking Test
  Consumers are more likely to remember advertising that appears in the context of related content.
  July 11, 2022  Tags: cmmr, contextual advertising, contextual tracking
• Dstillery Introduces Cookieless Alternative
  Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
  May 16, 2022  Tags: ad targeting, advertising, agency, artificial intelligence, audience targeting, behavioral targeting, contextual advertising, contextual tracking, cookies, data, digital, health, health care, machine learning, privacy, programmatic, research, technology, web sites
• Overlay Ads On CTV Increase Search Intent, Study Finds
  Brands should consider using ads that appear in video content, rather than during a break in content, when advertising on CTV, a study by MAGNA Media Trials and GumGum finds. The companies believe this method captures the attention of consumers with fewer commercials
  May 3, 2022  Tags: advertising, connected tv, contextual advertising, ctv, digital, engagement, performance marketing, research, search, technology, television
• Media Quality Drives Viewer Attention, Measurable Outcomes
  Brands that improve viewability, brand safety and ad-fraud prevention are more likely to see gains in their conversion rates.
  March 31, 2022  Tags: cmmr, content, contextual advertising, contextual tracking, digital content, viewability
• Yahoo Takes ID-Free Targeting To The Web
  Publishers using Next-Gen Solutions -- now available for the open web -- must also have adopted Yahoo ConnectID, which enhances audience matching, enabling advertisers to deliver more relevant messaging.
  February 18, 2022  Tags: ad spending, ad tracking, contextual advertising, contextual tracking, cookie tracking, data, mobile, online publishing, privacy, research, search, tracking, yahoo
• For Brands, There's No Place Like Digital Place-Based Advertising
  This week the industry is most interested in location, location, location. As in, location-based marketing, which incidentally reflects a big gap between advertisers and agencies
  February 11, 2022  Tags: advertising, contextual advertising, digital, geotargeting, marketing, place-based networks, research, targeting
• Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
  Contextual advertising awareness has a steep hill to climb. But brands like Frito Lay, which has tackled the challenge, have found success, GumGum data shows. James Clarke, Frito Lay senior director, media strategy and CRM, believes success in contextual advertising is less dependent on the brand being advertised and more so on the strength of alignment between messaging and creative with the surrounding environment in which the ad is placed.
  January 27, 2022  Tags: ad tracking, advertising, analytics, contextual advertising, contextual tracking, cookie tracking, digital, metrics, performance marketing, research, search, tracking
• Ad Context Affects Consumer Views About Social Values Of Brands
  Brands that advertise next to positive articles about environmental issues are more likely to be perceived as eco-friendly.
  December 28, 2021  Tags: brand safety, cmmr, content, contextual advertising, contextual tracking, digital content, marketing/branding/advertising
• Sports, Fashion Content Drive Gains In Q3 Web Traffic
  Soccer-related content was most popular, driving 74% of website visits during the third quarter.
  November 10, 2021  Tags: cmmr, content, contextual advertising, contextual tracking, sports, web sites
• Marketers, Media Owners Differ On How To Describe 'Contextual Advertising'
  Contextual targeting of advertising is making a comeback as marketers become more mindful of brand safety.
  October 11, 2021  Tags: contextual advertising, contextual tracking
• Ad Execs: Contextual Is King, Again
  Contextual targeting is projected to be the dominant form of consumer ad targeting within a year, overtaking behavioral targeting tracking people's identities and behaviors via their use of digital media and devices.
  October 8, 2021  Tags: advertising, behavioral targeting, contextual advertising, data, digital, media, research, tracking
• Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
  The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impact on readers.
  August 20, 2021  Tags: advertising, australia, contextual advertising, digital, display, facebook, mobile, news, performance marketing, print, research, social media, web sites, youtube
• Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video Marketplace
  The deal will offer transparency for marketers to buy Crackle inventory, contextually targeting Crackle's connected TV audiences. Contextual video advertising enables marketers to reach audiences while viewers are watching relevant programming. IRIS.TV has some 7,000 publishing clients extending across CTV and premium digital video platforms, totaling some 20 billion addressable video impressions.
  December 8, 2020  Tags: advertising, audience targeting, brand safety, connected tv, contextual advertising, data, digital, research, search, streaming, television, video
• The Price Of Content-Related Keywords, Features Of Best-Performing Texts
  SEMrush's report analyzes data on Google, Twitter and other platforms as well as visits, backlinks and social shares and the correlation between metrics and elements such as text length, headlines, structure, the presence of visuals, the price of terms and the perfect length for descriptions.
  December 3, 2020  Tags: content, content marketing, contextual advertising, digital, facebook, google, keywords, messaging, metrics, performance marketing, research, search, social media, text, twitter
• 'Movie Dew-Overs' Provide Comedic Parody Campaign
  The brand sought to amplify Mountain Dew ICE's launch in 2018 MTV Movie & TV Awards through a multi-platform marketing campaign to generate product awareness.
  March 14, 2019  Tags: awards, beverages, carbonated beverages, contextual advertising, film, gen z, multichannel, multicultural, social media, teens, tv
• Evergage Debuts Personalized Survey Tool
  SmartSurveys allows brands to send email surveys based on web behavior, Evergage says.
  June 28, 2018  Tags: behavioral targeting, contextual advertising, email, research, search, targeting, voice search