Commentary

For Brands, There's No Place Like Digital Place-Based Advertising

by Michael McLaren , Op-Ed Contributor, February 11, 2022

Location, location, location. This week’s trending intent-data topics are all about -- you guessed it -- location-based marketing. It also happens to be the intent topic with the biggest gap in interest among brands and agencies, as measured by Bombora Company Surge.

Brands are researching “digital place-based advertising” with greater …