January 25, 2023
Ad Execs: Contextual Is King, Again
- by Joe Mandese @mp_joemandese, October 8, 2021
Contextual targeting based on the contextual environment of the media consumers are present on is projected to be the dominant form of consumer ad targeting within a year, overtaking behavioral targeting based on tracking people's identities and behaviors via their use of digital media and devices.
That's the finding of …
