Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
- by Laurie Sullivan @lauriesullivan, January 27, 2022
The advertising industry continues to undergo transformation with Google ending its Federated learning of cohorts (FLoC) for Topics and privacy legislation, as advertisers look to cut ties with behavioral targeting and pivot toward more sustainable alternatives such as collecting first-party data.
Contextual advertising awareness has a steep hill to climb. …
