Search results for "ad buys"

• How Cookie Deprecation Sentiment Shifted For Advertisers, Publishers
  DoubleVerify released findings from its research examining evolving cookie deprecation strategies and the shift toward user privacy and its impact on digital advertising.
  May 2, 2023  Tags: ad buys, advertising, analytics, contextual advertising, cookies, data, digital, media buying, media measurement, research, search
• Samsung Unveils Viewer Panel For Advertisers, Says It's Not Getting Into 'Currency' Space
  "We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung's Justin Evans disclosed.
  May 2, 2023  Tags: ad buys, advertising, analytics, audience measurement, big data, data, media buying, newfronts, research, streaming, television
• Paramount's Fahey Rush: We're Halfway Through Our Upfront - Dinners, That Is
  How do you NOT get to Carnegie Hall, if you're Paramount's upfront pitch team? You practice dining, dining, dining!
  April 25, 2023  Tags: ad buys, advertising, events, holding company, media buying, new york, paramount, paramount+, research, television, upfront
• Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
  Nearly a third of advertisers say they'll allocate more than 20% of their upfronts budgets to streaming platforms.
  April 20, 2023  Tags: ad buys, alternate currencies, budgets, currencies, hulu, linear tv, research, streaming, television, upfront
• Digital Not Immune From Current Ad Recession, Falls 2% YTD
  "Only ad networks/exchanges showed lift," reads an analysis from Standard Media Index, which shows video sites crashing 9% due to year-ago comps with Winter Olympics sales.
  March 28, 2023  Tags: ad buys, ad exchange, ad network, ad spending, advertising, comcast, digital, media, media buying, nbcuniversal, research, search, social media, video
• Harder Times Shift Advertiser Focus From Harmful Content To Performance
  "My feeling is it's a blip and we'll see that stabilize in the next wave," predicts Advertiser Perceptions' Sarah Bolton, who has been tracking ad exec concerns about trust in advertising and misinformation.
  March 14, 2023  Tags: ad buys, advertising, budgets, content, content issues, corporate responsibility, economy, journalism, misinformation, news, performance marketing, publishing, research, tracking, trust-based marketing
• Ad Industry Study Calls For JIC Approach To New Market Currencies
  The ANA, 4As, CIMM study comes days after the networks announced a media-owner committee to set new currencies, and concludes sellers have been aggressively working with individual agencies.
  January 11, 2023  Tags: 4as, ad buys, advertising, ana, audience measurement, media measurement, research, television
• Supplier of the Year: NBCUniversal
  NBCU saw an opportunity for an inflection point in 2022 and executed what is probably the best sell-side research and marketing effort to restructure the TV ad marketplace since Turner's Media at the Millennium shifted billions of dollars from broadcast to cable.
  January 8, 2023  Tags: ad buys, advertising, audience measurement, media measurement, nbcuniversal, nielsen, olympics, ratings, research, super bowl, television, upfront
• Local Advertising To Remain Mostly Flat In 2023
  Borrell Research on Wednesday released data projecting that local advertising will experience growth of a mere 0.6% next year.
  November 9, 2022  Tags: ad buys, advertising, data, digital, forecast, hyper local, local media, media, media buying, research, search, small business, television, tv
• First-Party Data Reorients Media Sales
  Advertisers' increasing reliance on first-party data will materially change media planning, buying, and selling and re-establish foundational values that have been downplayed in the programmatic era. Eventually, it will put publishers on a level playing field with walled gardens, according to 68% of advertisers that Advertiser Perceptions interviewed in June.
  October 12, 2022  Tags: ad buys, advertising, audience measurement, audience-buying, data, data management, media, media buying, media measurement, media planning, pharma, programmatic, research
• CTV Advertising Can Reach 94% Of US Households
  Open programmatic ad spending on connected television this year has risen 31% worldwide.
  September 28, 2022  Tags: ad buys, ad fraud, ad:tech, cmmr, ctv, programmatic, programmatic tv, programmatic video
• How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
  Consumer trust in a brand is crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their decision to engage with a brand's products and services.
  September 7, 2022  Tags: ad buys, advertising, agency, brand image, brands, consumer, digital, media buying, misinformation, online publishing, path to purchase, publishing, research, search, trust-based marketing
• Media Experts Say Privacy Changes Will Affect Social Media Most
  Most media professionals are worried that changing policies will impair plans for digital media buys.
  September 2, 2022  Tags: ad buys, cmmr, privacy
• Is Brand Vs. Performance Media An Outdated Construct?
  "The overall mix of advertising shifts possibly in favor of brand rather than performance," suggests GroupM's Brian Wieser, adding: "Isn't that an interesting observation?"
  August 29, 2022  Tags: ad buys, advertising, brand marketing, campaigns, media, media buying, performance marketing, podcasts, research, television, upfront
• News, Travel & Politics Lead In Global Ad-Spend Growth During Q2
  Ad spending by the travel industry more than doubled from a year earlier, as consumers yearned to sightsee after being stuck at home during the pandemic.
  August 26, 2022  Tags: ad buys, ad spending, cmmr, programmatic, ssp
• 2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than Volume
  The upfront TV marketplace, including broadcast and cable TV nets, posted "modest" gains -- up 5.8% to $20.1 billion, according to estimates from Media Dynamics. While broadcast and cable nets grew similarly in volume -- up 6.4% (to $9.9 billion) and 5.2% (to $10.2 billion), respectively -- broadcast showed strength when it comes to prime-time 30-second commercials in terms of the cost-per-thousand (CPM) viewers.
  July 25, 2022  Tags: ad buys, advertising, broadcasting, cable tv, cpm, media buying, media measurement, research, television, upfront
• Which Ad Buy To Make First -- Connected TV Or Linear TV?
  CTV and streaming mostly play a supporting role compared to linear TV buys, Advertiser Perceptions and Hub Research find in a new survey. Slightly more than 51% of advertisers plan their linear TV buying first as their "primary" buy, with CTV a "support" to that bigger linear TV buy.
  July 13, 2022  Tags: ad buys, advertising, avod, connected tv, digital, media buying, media planning, research, streaming, television
• Comcast Study: 20% - 30% Of Video Ad Spend Should Go To Streaming
  The recommendation is based on viewership and ad exposure data from more than 20,000 campaigns.
  June 9, 2022  Tags: ad buys, addressable, addressable tv, research, streaming, television
• Political Ads Miss As Much As 40% Of Voters Due To Traditional Buying Strategies
  Traditional linear TV-focused political advertising continues to underdeliver large segments of voters, according to a survey by MiQ, a programmatic media company. In a survey of "hundreds" of political advertisers, MiQ said, "both Republican and Democratic advertisers missed between 25% and 40% of potential voters through their existing strategies, more than enough of a gap to make a huge difference in races with little to no margin for error."
  June 7, 2022  Tags: ad buys, advertising, media buying, politics, programmatic, research, television
• Laddering Up to TV
  How did DTC hearing aid brand EarGo take a DRTV budget and metrics and ladder up to cable and broadcast TV buys? By recognizing the complexity of TV's impact on the purchase funnel - from the timing of site visits to sales calls to search spikes. At MediaPost's Fall TV & Video Summit, Ben De Castro, Eargo's VP of Marketing, shares the ways in which DTC performance sensibilities were applied to a broadening TV strategy that blended media mix modeling with homegrown attribution metrics.
  June 3, 2022  Tags: ad buys, attribution, broadcasting, cable tv, connected tv, ctv, d2c, dtc, marketing funnel, media buying, metrics, mixed media, mptvis, mptvvis, omni-channel marketing, performance marketing, tv
• ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' Marketplace
  The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace, in which a variety of "alternate" and unaccredited currencies are expected to be used.
  May 6, 2022  Tags: 4as, ad buys, advertising, ana, media buying, media measurement, nielsen, regulation, research, television, upfront
• 'Effective' CPMs Climb As Prime-Time Ad Spending Declines
  Legacy TV has seen higher "effective" cost-per-thousand prices for deals in the TV upfront ad markets over the last three TV seasons, according to Standard Media Index -- but with lower total upfront ad spend in key dayparts. The current TV season is now averaging $55,000 for a 30-second commercial unit, down from $59,000 from the previous TV season (2020-2021).
  May 4, 2022  Tags: ad buys, ad inventory, ad spending, advertising, agency, cpm, digital, media buying, media measurement, out-of-home, print, radio, ratings, research, television, upfront, video
• Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout
  The Advertiser Perceptions survey, released by the IAB this morning, shows ad execs are most optimistic about CTV due to the deprecation of cookies and mobile IDs.
  May 3, 2022  Tags: ad buys, ad spending, advertising, agency, audience targeting, connected tv, cookies, data, mobile, privacy, research, television
• Garbage In, Garbage Out
  "Alternative currency is not just a question of research and methodology. It's about operationalizing it."
  April 14, 2022  Tags: ad buys, advertising, data, data management, digital, dsps, media buying, media measurement, metrics, nielsen, ratings, research, supply side platform, upfront
• Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites
  Amazon, Target, and Walmart took the most in ad spend from brands, totaling more than $2.3 billion -- but the percentage in the top five categories differed, according to MediaRadar data.
  April 8, 2022  Tags: ad buys, ad spending, advertising, amazon, digital, display, native advertising, research, retail, search, web sites
• Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
  An integrated combination of demand-side platform, supply-side platform and data-management platform, TV+ features premium streaming access and linear TV ad inventory from 130 channels, the company says. The new version of the platform is now "fully" cross-platform.
  February 1, 2022  Tags: ad buys, advertising, audience measurement, audience targeting, audience-buying, automation, connected tv, cross-channel, data management, digital, dsp, media buying, media measurement, research, streaming, supply side platform, television, trademark
• Advertisers Rate Video - Including All Forms Of TV - Most Effective in Achieving Goals
  Ad executives' estimation of the value of TV -- including linear, addressable and OTT/CTV -- is up from last year, putting it in a tie with digital video.
  January 21, 2022  Tags: ad buys, ad-supported video on demand, ctv, ott, research, streaming, video
• Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
  Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.
  January 21, 2022  Tags: ad buys, ad spending, advertising, agency, apparel, covid-19, cpg, digital, economy, entertainment, financial services, health care, holding company, media buying, out-of-home, pharma, print, radio, research, restaurants, retail, television, travel
• Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
  Managing campaigns now takes an average of nine types of software or digital platforms.
  December 16, 2021  Tags: ad buys, advertising, campaigns, cmmr, digital, digital marketing, dsp, dsps, media buying, media measurement, mobile programmatic, mpprogrammatic, private marketplaces, programmatic, programmatic tv, programmatic video, ssp
• Why 'Trust,' Not 'Diversity,' Is The Real Marketing Word-of-the-Year
  At least that's my conclusion after Advertiser Perceptions shared its latest research with me on the topic.
  December 13, 2021  Tags: ad buys, advertising, brand safety, digital, digital content, media buying, performance marketing, research, television, trust-based marketing