Search results for "ad buys"

• Google Explains, Expands Gemini Models
  Google has added general availability for 2.5 Flash and Pro and is bringing custom versions into Search. Features such as reasoning and calculating tasks and costs will be important to marketers and developers using these platforms.
  June 17, 2025  Tags: ad buys, advertising, google, media buying, research, search
• Apple AI Mobile Referral Traffic Could Shake Google To Its Core
  Apple hosts its Worldwide Developers Conference next week. For advertisers this means gaining a better understanding of how desktop and mobile referrals are split and what this means for their media-buying strategies. For publishers it means that while AI search referrals are growing, mobile - the dominant traffic source - remains untapped. Mobile product share belongs to Apple, but Google dominates mobile web search.
  June 6, 2025  Tags: ad buys, ad campaign, ai, apple, artificial intelligence, chatbots, google, iphone, media buying, mobile, online publishing, publishing, research, search, seo, web sites
• At The Upfronts: What They Said, What It Means, And Why It Matters
  The official start of the fall television season is still about four months away. But for insiders at media companies, agencies, and advertisers (as well as television analysts like me), the upfront season has placed thoughts of September squarely into May and June. Of course, in today's video world, the very notion of a fall TV season is antiquated. Only the broadcast networks still adhere to seasons that begin in September and end in April or May (and promote "fall finales" like they're special episodes). Cable series tend to premiere throughout the year, and streaming platforms debut new shows and new seasons whenever they happen to be ready, which is not always in the same month as the previous season (and viewers often have to wait more than a year for the next installment).
  June 4, 2025  Tags: ad buys, advertising, media buying, television, upfront
• Microsoft: Open Public Government Data For AI Training
  Winning the AI race could come down to learning how to play the data game. Microsoft President Brad Smith recommends that the U.S. ensure public data remains open and accessible because data fuels powerful AI.
  May 9, 2025  Tags: ad buys, ad technology, ai, artificial intelligence, brand affinity technologies, china, data, data management, government, media, microsoft, policy, research, strategy, technology
• Tariffs Soured Ad Market, But Q1 Buys Remained Strong
  Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 is now projected at 4.5%, down from 7.5% -- and globally, excluding China, dropping to 6.5% from 9%.
  April 22, 2025  Tags: ad buys, ad spending, advertising, amazon, campaigns, consumer experience, data, data management, digital, ecommerce, economy, forecast, google, media buying, paid media, research, social commerce, social media
• New Brand Survey: TV Upfront Ad Market Optimism?
  A survey by iSpot finds 16% of advertisers believe there will be declines in their budgets (1% to 49%), and 27% will see gains (1% to 49%) - while just 1% see their budgets climbing by 50% or more.
  April 18, 2025  Tags: ad buys, advertising, budgets, dsps, economy, media buying, research, streaming, television, upfront
• Google Expands AI Ads, Visual, Audio Search
  Google on Thursday announced its rollout of AI-powered updates for search results and links, with AI Overviews ads on mobile in the U.S. and redesigned Shopping Ads to run with Google Lens visual search results. Google says no action is required from advertisers for their ads to appear as AI Overview ads.. Amazon and Microsoft made similar announcements this week.
  October 3, 2024  Tags: ad buys, ad campaign, advertising, ai, amazon, artificial intelligence, google, media buying, microsoft, research, search, technology, wearable technology
• What's Behind The Microsoft AI Optimization Framework
  Microsoft's AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems, with the possibility to optimize ad delivery, recommendations, fraud detection, and more.
  August 1, 2024  Tags: ad buys, ad campaign, ad fraud, ad optimization, ad performance measurement, ai, algorithms, artificial intelligence, ctv, gaming, innovation, media buying, microsoft, performance marketing, recommendations, research, video
• Audio Attention Data Shows How Humans React In Real-Time
  Attention quality scored the highest for audio ads with the highest voiceover volume compared to ads with the lowest voiceover volume and the ads that had too many competing elements within the creative at 25%, according to a controlled-study data released Tuesday.
  February 20, 2024  Tags: ad buys, advertising, amazon, artificial intelligence, attention, audio, media buying, podcast, real-time, research, technology
• DOOH Video Climbing In Ad Spend
  Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.
  February 6, 2024  Tags: ad buys, ad inventory, ad performance measurement, ad spending, advertising, budgets, campaigns, digital-out-of-home, display, finance, food, measurement, media buying, media measurement, out-of-home, outdoor, performance marketing, place-based networks, programmatic, programmatic video, research, retail, search, television, transportation, video
• Built For The Media-Buying Executive
  I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.
  January 30, 2024  Tags: ad buys, ad campaign, analytics, campaigns, digital marketing, forecast, martech, media buying, media measurement, media planning, paid media, paid search, research, retail, search, social media, trends
• Search Gets Buried In Hints Of Commerce Ad Budget Increases
  A new study by Mrge, a global platform for commerce advertising, defines what is means to combine performance marketing, commerce content, and affiliate marketing. Data suggests changes are afoot.
  January 26, 2024  Tags: ad buys, advertising, affiliate marketing, artificial intelligence, attribution, ecommerce, google, machine learning, mcommerce, media buying, media measurement, paid search, performance marketing, research, search, technology, trends
• AI Agent Ad Buys To Top $1B This Year, $7B Next
  "We estimate Snap will generate $234 million from 'My AI' sponsored links in 2024," New Street Research analysts note in a report published today, estimating Meta's AI agent ad buys could generate $6.7 billion next year.
  January 5, 2024  Tags: ad buys, advertising, artificial intelligence, meta, research, revenue, snap, social media
• Marketers Dusting Off MMM With AI, ML Integrations
  Advancements in machine learning, automation, and data analytics continue to push media-mix modeling back into marketers', advertisers' and agencies' tool chests to measure and evaluate marketing performance.
  December 5, 2023  Tags: ad buys, ad campaign, analytics, automation, automotive, campaigns, data, machine learning, marketing, media buying, mixed media, performance marketing, research, search
• Mobile Becomes 'Remote Control' For Shopping On Thanksgiving Day
  Salesforce data shows mobile has become the remote control for shopping, said Salesforce VP/GM of Retail Rob Garf. Mobile and social have become the entry point for consumers to engage with the brand.
  November 24, 2023  Tags: ad buys, advertising, brand marketing, ecommerce, holiday, marketing, media, media buying, mobile, mobile payments, research, search
• Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEO
  Microsoft said early Monday morning that Sam Altman will lead the company's new in-house AI team after the OpenAI co-founder was ousted from his startup on Friday.
  November 20, 2023  Tags: ad buys, ad serving, ad technology, ai, artificial intelligence, chat, chatbots, creative, measurement, media buying, metrics, microsoft, open source, research, search, technology
• 42% Of Buyers To Spend $25M+ On FASTs In 2023, Most Will Up Spend In 2024
  A Comcast/Xumo survey found 70% of ad buyers using FASTs started doing so within the past 12 months.
  November 8, 2023  Tags: ad buys, fasts, research, streaming, television
• AMC Networks Facing Tough Road For Advertising Trends
  AMC will have a rough road into 2024, according to analysts. Following a Q3 decline of 18% in ad revenue to $147 million, UBS Research estimates AMC will tumble 20% to $630 million for full-year 2023. T
  November 6, 2023  Tags: ad buys, advertising, amc, cable tv, media buying, nielsen, ratings, research, revenue, streaming, television
• What's The Frequency, Google? How Comscore Proved YouTube's CTV Worth
  Google asked Comscore to examine 15 Super Bowl LVII campaigns that ran on YouTube to determine how they reach viewers who watch the ads exclusively on CTV. Here's what it found.
  November 6, 2023  Tags: ad buys, advertising, audience measurement, comscore, live streaming, media buying, media measurement, research, streaming, television, tv, youtube
• Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing Technology
  The ad industry has actively poured billions of dollars into automating processes from ad serving to bidding and creative advancements for a chance to streamline processes and reshuffle job responsibilities.
  October 30, 2023  Tags: ad buys, advertising, ai, artificial intelligence, automation, bidding, chat, generative ai, google, marketing, media buying, microsoft, policy, research
• Bad Supply-Path Data Tied To Invalid Traffic Rise
  IVT rates, inclusive of ad fraud, are elevated within inaccurately labeled CTV, in-app mobile and desktop traffic, finds a new report.
  October 9, 2023  Tags: ad buys, ad fraud, ctv, mobile, online, programmatic, research, television
• The 'P' In Performance Is Pronounced 'Mobile'
  Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.
  September 26, 2023  Tags: ad buys, ad performance measurement, advertising, apps, artificial intelligence, budgets, connected tv, digital, ecommerce, gaming, machine learning, media buying, mobile, performance marketing, research, revenue, search
• Weathering Climate Change: What Ad Buyers Can Do About It
  Ad Net Zero provides a roadmap for the advertising industry. But will it work?
  September 21, 2023  Tags: ad buys, ad technology, advertising, campaigns, cause-related, decarbonization, environment, green eco-friendly, greenwash, media buying, media planning, research
• Why The Streaming, Linear TV Worlds Should Care About 'Outstream' Video Ads
  Now that we're seeing real fungibility of linear TV annual ad spend into CTV and streaming TV platforms, we should care about the quality of the digital video ad units capturing that spend.
  September 7, 2023  Tags: ad buys, ad inventory, ad spending, advertising, connected tv, content, iab, media buying, programmatic, research, streaming, television, video
• Why Retail Media Could Overtake Search
  More than 80% of marketers plan to increase their retail media investment and 96% realize first-party data is vital to successful ad strategies, LiveIntent reports.
  August 21, 2023  Tags: ad buys, ad technology, advertising, cookie tracking, cookies, data, data management, email, google, media, media buying, privacy, research, retail, search
• Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
  Product-placement ads have been replaced by dynamic and programmatic ad insertions based on data collection.
  August 10, 2023  Tags: ad blocking, ad buys, ad targeting, advertising, content, data, data management, digital, dynamic, media buying, new products, performance marketing, personalization, product placement, programmatic, programmatic tv, research, search, television, video, viewability
• Advertisers Losing $6.6B To Bid Shading
  A research study explored the complexity of bidding environments and how current solutions perform for advertisers.
  August 10, 2023  Tags: ad buys, ad optimization, ad spending, advertising, agency, algorithms, artificial intelligence, budgets, digital, media buying, online publishing, programmatic, publishing, research, search
• Brands Grapple With Media-Mix Strategies As 2023 Ticks On
  Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes that as more people listen to audio and podcasts, ad dollars will shift in unexpected ways.
  August 9, 2023  Tags: ad buys, ad optimization, ad performance measurement, ad spending, analytics, audience measurement, audience targeting, audio, digital, forecast, media measurement, metrics, mixed media, performance marketing, podcast, podcasts, research, search
• Amazon Prime Day Ad Messages Muddled On Economic Challenges
  Messages about economic forecasts are mixed and muddled this year. Third-party data and research companies have divergent views on how consumers will spend money. McKinsey & Associates released data in June that suggests "optimism is trending upward, but spending isn't."
  June 26, 2023  Tags: ad buys, advertising, amazon, amazon prime, apparel, consumer, consumer experience, data, digital, ecommerce, economy, electronics, fashion, forecast, media buying, online publishing, paid search, publishing, research, retail, sales, search
• Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
  A link between sustainable ad practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the carbon emissions, according to a recent study. Here's why. The analysis proved a spot in view for 10 seconds produced 64% less carbon emissions than a spot with a 5-second in-view time. The Scope3 carbon emissions model, which calculates the total grams of carbon dioxide released from digital impression delivery (gCO2e), was the standard measurement used for the study.
  June 23, 2023  Tags: ad buys, agency, artificial intelligence, attention, data, decarbonization, display, engagement, europe, media buying, media measurement, metrics, programmatic, research, search, sustainability, viewability