Built For The Media-Buying Executive

by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2024

It's interesting to see how smaller companies have branched out, adding focus in order to become a large agency.

Crissi Cupak, vice president of products at Skai, has worked for the market intelligence and measurement technology company since 2013, but I began covering the company as Kenshoo around 2010-ish when …

ad buys, ad campaign, analytics, campaigns, digital marketing, forecast, martech, media buying, media measurement, media planning, paid media, paid search, research, retail, search, social media, trends

Next story loading