Search results for "energy"

• Complex Questions Produce More CO2 From Chatbots, Study Finds
  The more an AI model thinks, the more carbon it emits, a research study finds, and reasoning models can produce 50 times more emissions than concise ones. Large language models use tokens - words or parts of words - to convert them into a string of numbers processed by the LLM to come up with an answer.
  June 20, 2025  Tags: ad buys, chat, chatbot, chatbots, decarbonization, energy, environment, measurement, media buying, music, research, science, search, spotify, video
• Google Agrees To Fund Three Nuclear Energy Sites
  AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to figure out how to support. Google's agreement with nuclear developer Elementl Power will help to develop three project sites for advanced reactors.
  May 7, 2025  Tags: ad performance measurement, ad serving, advertising, data, energy, funding, generative ai, google, media buying, microsoft, performance marketing, research, science, search
• AI Titans Go Nuclear
  Amazon has signed agreements to support development of nuclear energy projects with Small Modular Reactors - advanced reactors with smaller physical footprints. Google and Microsoft are working on similar projects.
  October 16, 2024  Tags: ad campaign, ai, amazon, artificial intelligence, data, data management, decarbonization, digital, energy, innovation, media buying, research, sustainability, technology
• The Shiny New Risk Advertisers Have Begun Disclosing
  A new financial "risk" has begun showing up in the SEC filings of some of the world's biggest advertisers and it's giving some analysts pause. Not surprisingly, it's AI.
  August 26, 2024  Tags: advertising, artificial intelligence, cyber security, energy, entertainment, legal, marketing, media, regulation, research, sustainability, technology
• Is AI Poised To Become A Top Carbon Culprit?
  Microsoft's new AI model, Phi-2, is capable of running on devices and outperforming others from Meta or Google, the company said Tuesday.
  December 14, 2023  Tags: ad performance measurement, ad serving, artificial intelligence, data, data management, decarbonization, energy, environment, language, media measurement, microsoft, research, sustainability, technology
• Societal Issues Worldwide Show Up In Search And Performance
  The Semrush Global Issues Index report reveals what people search for related to 24 societal issues, offering an in-depth look at the top 10 most-searched issues in 35 countries during the past five years.
  September 18, 2023  Tags: brands, campaigns, education, energy, health, machine learning, mental health, pharma, policy, research, search, sustainability, web sites
• Big Tech Lobbies Biden To End Trump's Immigration Policies
  Critics say the immigration policies make it more difficult for skilled workers to acquire visas and require companies that hire "high-skilled" foreign workers with H-1B visas to pay them close to an average industry salary.
  November 16, 2020  Tags: advertising, digital, economy, energy, google, legal, microsoft, r&d, research, retail, technology
• Google First To Reach Quantum Supremacy
  The milestone aims to show it is possible to achieve quantum speeds in a real-world system. In a research paper, Google scholars explain how the Google AI Quantum team developed a 54-qubit processor that performs a target computation in 200 seconds. They estimate the world's fastest supercomputer would take 10,000 years to produce a similar output. It's not clear how this computer would benefit the ad and marketing industries, or whether this development is the reason Google has invested millions and recently committed to investing $2 billion to offset energy use.
  October 23, 2019  Tags: ad technology, artificial intelligence, digital, energy, machine learning, research, search, technology
• GasBuddy Finds Personalization Puts Gears In Drive
  GasBuddy's Car Profile feature allows for the inference of tank size and segmentation of offers through personalization. Emails to customers show how much they could save in a year.
  June 27, 2019  Tags: applications, apps, automotive, data, email, energy, engagement, geotargeting, location-based, mobile, partnership, personalization
• GE, 'New York Times' Co-brand Global Audio Experience
  Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while GE organically showcased destinations with sounds that are essential in driving its community energy efforts.
  March 14, 2019  Tags: audio, awareness, b2b, brand marketing, branded content, co-branded, digital, digital content, energy, magazines, newspapers, partnership, print, publishing, streaming
• Laser+Energy=Medical Aesthetics
  A record 94 million people visited RealSelf, online cosmetic treatments marketplace, to research elective cosmetic treatments in 2017.
  August 28, 2018  Tags: energy, research