Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "amazon"
- Amazon mishandled customer data for years, according to a recent report, putting into question whether the ad industry should create a high-security data protocol and certification clearance for employees who work at companies handling mounds of consumer data.
- More than half (57%) of survey respondents said they "always" or "frequently" notice product suggestions on the site.
- Google and Facebook will continue to dominate the global stage for digital advertising, though retailers are becoming a bigger threat.
- Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.
- The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand.
- What IS surprising: how few brands made their debut in the Brand Keys Loyalty Leader List this year -- the fewest newbies in over a decade.
- The plan aims to "determine what types of content violate its cloud service policies, such as rules against promoting violence, and enforce its removal."
- Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy," "relevant," and "useful" as well as "fun and entertaining." YouTube, Google, and Facebook are still the most trusted social media platforms.
- While Google and Facebook remain the world's biggest advertising behemoths, four of China's media companies now rank among the world's top 10, including TikTok owner Bytedance, which barely even existed just a few years ago.
- Amazon's total video and music video spend for TV, movies, and other content for its Prime Video and other services rose 41% in 2020 to $11 billion, according to its annual report -- a level rivaling other digital and legacy media companies. On a profit-and-loss basis, however, Amazon is still behind the bigger players. It grew 17% to $6.8 billion (from $5.8 billion in 2019) for its video and music content.
- The Salesforce survey of more than 1 billion shoppers from 40 countries and 22 billion visits across nearly 2,000 ecommerce sites shows retailers' digital gains extended their growth into Q1 2021.
- Amazon expanded into search to bring silos of data together across all companies. This data is making Amazon the ecommerce business a powerhouse. Here's how.
- Amazon's share of the U.S. digital advertising market rose from 7.8% in 2019 to 10.3% in 2020 -- and will continue to take search share, in particular, from Google, especially as Google phases out cookies, according to new eMarketer projections reported by WSJ.
- "It's Amazon's world, and other rights holders are living in it," GroupM Business Intelligence Global President Brian Wieser wrote in an analysis of the new NFL rights deals he sent over the weekend.
- The pandemic drove advertisers to invest even more in the "Triopoly," confirms a provisional GroupM analysis provided to "The Wall Street Journal."
- A study of reactions to a video ad found that while sadness decreased sharing, other emotions like disgust slightly increased it. Emotion-provoking ads can create performance, though not in the traditional sense. Emotions also can make an ad go viral, and entice consumers to latch on to the brand for life.
- In 2020, companies increased the number of website pages they track consumers in, digital privacy company Ghostery found. Amazon surpassed Facebook in tracker reach at about 29.4% vs. Facebook at 23% in 2020 In the U.S.
- Amazon is poised to benefit from conversion performance, insulation from Apple's coming ad-tracking opt-ins, finds Cowen's latest annual survey of senior U.S. media buyers. Research presents a positive outlook for video, and mobile video, in particular.
- One-quarter of consumers in a recent study bought counterfeit products, 36% saw fake ads or social posts, 41% saw fake websites, and 35% experienced fake social media accounts.
- Research from Ghostery, a free privacy and security-related browser extension, found that in 2020 companies increased the number of website pages in which they track consumers, as the ad industry prepared to the departure of third-party signals from Google and Apple.
- As marketplaces like Amazon see dramatic growth, one wants advertisers to take advantage of behavioral data from a variety of actions to support a range of media buys.
- Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertising generates a 20% higher return on investment relative to a brand's average marketing ROI using this type of strategy.
- FTC economist Devesh Raval shows how fake online reviews can account for about half the higher average ratings for low-quality businesses on Google, compared with Yelp. He also analyzes ratings on Amazon, HomeAdvisor, and Facebook.
- While the vast majority of advertisers have policies "requiring" or "requesting" media to use pre-approved measurements as the basis of their ad buys, many turn a blind eye when dealing with big digital media suppliers, especially Google and Facebook. While that's not necessarily a shocking finding, the research being released today by Advertiser Perceptions comes at a time when regulatory scrutiny is piquing for big digital media platforms, including some antitrust reviews for at least one of them: Google.
- Amazon, Facebook and Google report earnings Oct. 29. Analysts are looking for these key signals to make a difference.
- Google rated the highest in Creativity and Cultural Relevance, while Amazon ranked as most Reliable and scored high in Responsiveness and Relevance.
- Amazon and Apple could gain ground on industry leader Netflix, according to one analyst, due to their staying power. "SVOD and given OTT products are not their core business [and] they may be willing to generate material losses in the video business," writes Jeffrey Wlodarczak, media analyst at Pivotal Research Group.
- COVID-19 is changing ecommerce behavior more than first expected. Raymond James data shows a clear increase in searches on Amazon -- and how search engines lost share in September vs. January 2020.
- The experimental platform allows advertisers to evaluate and optimize advertisements as they run on Amazon.
- WARC estimates Amazon's ad business is growing 4.5 times faster than Facebook's and 63 times faster than Alphabet's. And COVID-19 will result in an added $183 billion spent online by consumers this year.
