Digital versus traditional media? It's not either or. Look for a continued synthesis of both areas.
Marketers can't afford to wait to get Amazon and retail media right. Here are three steps they need to take now.
Microsoft and Amazon defeated a class-action complaint claiming the companies violated a biometric privacy law by allegedly amassing a database of faceprints.
The portion of Amazon shoppers who said the site's Sponsored Ads are helpful nearly doubled, from 20% in 2019 to 38% this year.
Magna points to "robust growth" of 19% in keyword formats including search and retail media during first-half 2022, and forecasts retail media advertising will increase from $31 billion this year to
$42 billion in 2023. Out-of-home, another strong area, has seen 30% growth.
Almost two-thirds of people aged 18-25 said they had been influenced to buy a product after seeing it on social media.
Looking at media channels as a whole, sponsored events are the big winners in Kantar's latest media brand equity and ad-spend outlook study.
Netflix has few challengers in streaming minutes of viewing, but there is a growing list of second-tier and third-tier competitors, according to MoffettNathanson Research's analysis of Q2 2022 Nielsen
Advertisers boosted their spending by 62% from a year earlier on Amazon's Sponsored Display ads during the two-day shopping event.
Amazon drove $12 billion in global sales during Prime Days this year, and email played a part, SparkPost reports.
There is some "mismatch in consumer expectations" compared with retailers, as most consumers believe there will be less items on sale and lower discounts. Some retailers say they have an excess of
inventory and plan to put more items on sale.
Brands quadruple their ad spending on Amazon as shoppers hunt for deals.
Commerce media is forecast to reach about $200 billion in total addressable market by 2024, Criteo CEO Megan Clarken told Beet.tv. Putting that into perspective, she said, search by 2024 will reach
about $285 billion, and search had 25 years to get there. That's how fast commerce media is taking off.
Baird Capital Analysts late Tuesday lowered stock estimates for a majority of Internet companies the group covers to reflect the impact from a possible mild recession.
Study also underlines the benefits of bundling services, content to increase engagement, retention.
Marketers want more data to guide their decisions about buying online ad space from retailers.
Amazon, Target, and Walmart took the most in ad spend from brands, totaling more than $2.3 billion -- but the percentage in the top five categories differed, according to MediaRadar data.
Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How does this awareness impact online behavior?
Amazon aired more total spots than Walmart and Target did on radio, broadcast television and local cable, though its strategy differed from those of its rivals.
After surging during the second and third quarters, the price of digital advertising grew more moderately during the final three months of 2021.
Comparisons with 2020 will be more difficult because the company moved its yearly Prime Day sales event back to its regular schedule in July.
Some 57% of retailers in a survey said most of their customers begin their shopping journey on Google or Amazon. Nearly 1 in 3 retailers with the highest sales performance say they spend too much on
search engine marketing and optimization efforts to garner new prospects, with the remainder most likely to say they are spending slightly too much.
Amazon has the biggest share of the smart-speaker market, but Apple customers are most likely to use voice commands to control other media devices.
An analyst report cites packaged goods marketers doubling ad spending on top retail media platforms.
IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on the Amazon Web Services (AWS) Data Exchange.
Consumers were more likely to open emails related to public events than those offering discounts. Personal-care brands in 2021 shifted the landing pages for their display ads, directing an even bigger
share of web visitors to Target than to Amazon for fulfillment.
The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" in 2021.
BrightEdge, known for its SEO focus, on Monday released insights on Black Friday and Cyber Monday trends, how Google searches changed on these shopping days, and what marketers can expect in 2022.
Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers.
There has been a 55% increase in phishing kits imitating Amazon in October and November, Egress reports.