Frugal Shoppers Plan To Check Out Amazon Prime Day: Survey


About half (52%) of people who are familiar with Amazon Prime Day, the ecommerce giant’s yearly shopping event, said they expect rising prices to affect their spending this year, according to a survey by marketing platform Skai.

Amid this sensitivity to price, 70% said they will definitely or most likely …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications