Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact
- by Laurie Sullivan @lauriesullivan, August 24, 2023
Global advertising spend is on track to grow 4.4% to $963.5 billion in 2023, rising 8.2% to more than $1 trillion in 2024 -- but just five companies will carry the weight.
2024 will become the first year that expenditures top the trillion-dollar mark, according to the World Advertising Research …
