Search results for "paramount"

• Linear TV Affiliate Fee Concerns: Hurting Some Legacy Media More Than Others
  Affiliate-fee revenues as a percentage of total company revenue is highest for Fox Corp. followed by NBCU, Warner Bros. Discovery and Paramount Global, MoffettNathanson says.
  September 5, 2023  Tags: charter communications, disney, fox corp, nbcuniversal, paramount, paramount+, peacock, research, revenue, streaming, warner bros discovery
• Amazon Drives Higher Prime Day Sales With Fewer Linear TV Ads
  Advertising a digital sales event on traditional media may not be as necessary.
  August 14, 2023  Tags: amazon, amazon fire, amazon prime, amazon prime video, broadcast networks, broadcasting, cable, cable tv, cmmr, comcast, ctv, disney, fox corp, nbcuniversal, paramount, viacomcbs
• Strike TV Program Forecast: Cloudy With A Chance of Unscripted TV
  Research from 2022 shows unscripted programming has a greater share of total day time viewed among CBS, ABC, and NBC. Comparatively, unscripted and other non-scripted TV content has a much larger share of time viewed when it comes to cable TV networks.
  July 21, 2023  Tags: baseball, cable tv, fox corp, paramount, research, television
• Paramount's Fahey Rush: We're Halfway Through Our Upfront - Dinners, That Is
  How do you NOT get to Carnegie Hall, if you're Paramount's upfront pitch team? You practice dining, dining, dining!
  April 25, 2023  Tags: ad buys, advertising, events, holding company, media buying, new york, paramount, paramount+, research, television, upfront
• Despite Massive Concentration Of Seller Power, Brian Wieser Sees No Change In Control Of Ad Biz
  His 20-year analysis shows the Big 4's share of global ad spending rising from 16% to 55%, but says there has been little practical change in options for individual advertisers.
  April 11, 2023  Tags: ad spending, advertising, amazon, comcast, digital, disney, meta, microsoft, paramount, performance marketing, research, search, television, tiktok, warnermedia, yahoo