Affiliate-fee revenues as a percentage of total company revenue is highest for Fox Corp. followed by NBCU, Warner Bros. Discovery and Paramount Global, MoffettNathanson says.
Advertising a digital sales event on traditional media may not be as necessary.
Research from 2022 shows unscripted programming has a greater share of total day time viewed among CBS, ABC, and NBC. Comparatively, unscripted and other non-scripted TV content has a much larger
share of time viewed when it comes to cable TV networks.
How do you NOT get to Carnegie Hall, if you're Paramount's upfront pitch team? You practice dining, dining, dining!
His 20-year analysis shows the Big 4's share of global ad spending rising from 16% to 55%, but says there has been little practical change in options for individual advertisers.