Do Kantar's survey results suggest what kind of switching rates Disney+ and Netflix might see in the U.S., as they intro their ad-supported video-on-demand offerings?
Disney is well on its way, merging databases to enable using Disney+ viewing habits to inform experiences at its parks, and vice-versa.
Forecast downturns from major digital media players may be ahead of the curve. One major indication: Snap will not even offer "guidance" for analysts on users and ad growth.
The latest Hub video monetization study also finds viewers' estimates of their total TV spending and what they think is a "reasonable" amount to spend on TV are both declining, and just 20% say
they're willing to pay to share accounts.
New streamers Paramount+ and HBO Max saw large gains in purchase consideration intent in a year that saw muted growth on that indicator, due to the pandemic dynamics, reports Morning Consult.