Search results for "paramount+"

• 23% Of U.S. SVOD Subscribers Report Switching To AVOD Tiers In Q3
  Do Kantar's survey results suggest what kind of switching rates Disney+ and Netflix might see in the U.S., as they intro their ad-supported video-on-demand offerings?
  December 13, 2022  Tags: avod, disney+, hbo max, hulu, netflix, paramount+, peacock, research, streaming, svod, television
• Who Will Disrupt The Disruptors?
  Disney is well on its way, merging databases to enable using Disney+ viewing habits to inform experiences at its parks, and vice-versa.
  September 16, 2022  Tags: advanced tv, disney+, fasts, paramount+, research, streaming, svod, television
• TV Ad Prospects As Recession Looms: Are Social Media Ad Concerns A Harbinger?
  Forecast downturns from major digital media players may be ahead of the curve. One major indication: Snap will not even offer "guidance" for analysts on users and ad growth.
  July 26, 2022  Tags: advertising, digital, economy, forecast, paramount+, research, social media, streaming, television
• Ad-Supported And Ad-Free Streaming Tiers Get Similar Value Rankings
  The latest Hub video monetization study also finds viewers' estimates of their total TV spending and what they think is a "reasonable" amount to spend on TV are both declining, and just 20% say they're willing to pay to share accounts.
  July 26, 2022  Tags: advertising, avod, discovery+, entertainment, hbo max, hulu, paramount+, peacock, research, streaming, svod, television
• 2 Major Streamers Were Only Brands To See Leaps In Purchase Intent Across Generations In 2021
  New streamers Paramount+ and HBO Max saw large gains in purchase consideration intent in a year that saw muted growth on that indicator, due to the pandemic dynamics, reports Morning Consult.
  December 28, 2021  Tags: baby boomers, demographics, digital, gen z, hbo max, millennials, paramount+, research, social media, streaming, television, tiktok