Commentary
TV Ad Prospects As Recession Looms: Are Social Media Ad Concerns A Harbinger?
- by Wayne Friedman , Staff Writer, July 26, 2022
Have TV and digital media roles as they relate to advertising been reversed?
Forecasted downturns from major digital media players -- especially Snap and Meta Platforms -- may be ahead of the curve.
Legacy TV-based media companies are a bit behind. And that's good (at the moment)
“TV advertising has …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
