Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "baby boomers"
- ChangeUp study finds that Walmart, Kohl's and Target continue to underwhelm.
- For the first time, the social platform is offering limited-edition trend products, partnering with companies like Wayfair and Marriott.
- Holiday shopping is projected to rise 7%, although 57% of respondents to a PwC survey describe their financial situation as strained.
- A global report credits soaring real estate and stock prices boosting boomers as multiple crises crush younger savers.
- Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,
- Nearly half of Gen Z and Millennial marketers polled expect a significant revenue increase this year, compared to 27% of Gen X and 5% of Boomers.
- There's a generational divide in the way people search for brands and information across the internet on a variety of devices and apps, as technology matures and ages with new users finding their way online.
- The London-based lab is described as a resource to help marketers engage and market to this often ignored 2 billion-plus global demographic.
- The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and apps.
- "Many Americans consider where the products they buy are made in hopes their purchase will contribute to the U.S. economy," according to Cars.com.
- More than two-thirds (65%) of those 50 to 59, 69% of those 60 to 69, and 63% of those 70 and older who stream said that they actually prefer cheaper, ad-supported services over more expensive ad-free services.
- Wildfire Systems, a fintech platform that powers reward programs, and research firm Big Village have released the second annual report on consumer shopping habits.
- Younger consumers favor ads that are entertaining rather than educational. About 72% of Gen Z consumers are most receptive to ads on social media vs.19% of boomers, while 47% of the younger group is receptive to ads on streaming services vs. 28% of boomers.
- Merkle's report draws comparisons from pre- and post-pandemic data and shows the generational divide from Gen Z to Baby Boomers, highlighting what loyalty and reward strategies resonate most with each group.
- A trend called Neo-Prohibitionism combined with less wine consumption by younger generations has left baby boomers as the wine industry's sole BFFs.
- While purpose matters to all age groups, Gen X watches most closely. And companies like Dove, Colgate, and SodaStream win with all age groups.
- The survey suggests White, Hispanic, Black and Asian-American consumers respond to economic conditions in very different ways. Marketers should avoid politically framing messages that appear in ads or social media and search related to the national economy, inflation or recession, says David Evans, content, product and solutions lead at Collage Group.
- New streamers Paramount+ and HBO Max saw large gains in purchase consideration intent in a year that saw muted growth on that indicator, due to the pandemic dynamics, reports Morning Consult.
- What do you do if your company is being described as "stodgy" by Millennials? How do you attract a younger audience without alienating your Gen X and successful Boomer clients? That's what Windermere Real Estate was facing. With a nearly 50 year legacy and flashy brands like Zillow and Redfin invading their space, Windermere needed to step up their game. Easier said than done when your budget is limited, and you're up against VC-backed and publicly traded companies with plenty of money to spend. So they needed to get creative and find a space where they could stand out. That space was Spotify. The music platform, a favorite among Millennials, gave Windermere the space to create their own branded station with home-themed playlists that could appeal to all generations. Spotify also provided branded QR codes to directly engage consumers with Windermere's station in an off-line environment, i.e. OOH, business cards and TV ads. Since launching their branded station, Windermere has earned more than 100K monthly active users and seen an 18% increase in direct traffic to their website. Spotify now plays an integral role in Windermere's media strategy.
- The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand.
- The findings vary by generation, but overall show marked drops in the adults planning most changes, with the exception of moving long distances.
- 83% report watching streamed TV, versus 81% watching live TV. Heavy live-TV and streaming watchers have both declined, but mid-level streamers have increased significantly.
- Among mobile consumers ages 18-24, 68% shop on mobile up to four times weekly and 86% use mobile as a gaming platform, according to Tapjoy research released today.
- One year and 19 in-depth consumer tracking studies later, Americans are feeling far more "hopeful" and less "worried," "scared" and "confused," but more "overwhelmed," "stressed," "sad," and "frustrated" by the impact of the COVID-19 pandemic.
- Many people have saved their government stimulus payments, but are open to email offers, Epsilon reports.
- Digital may mean everything to many agencies, but the IPA reminds that it's only half of an adult's media consumption.
- A third of consumers stop buying their preferred products if they lose trust in a brand, and a third stopped purchasing their longtime favorites in 2019, an IBM study finds.
- Consumers ages 55 and over do not want boring brands. According to research from Brilliant Noise, featured in Campaign, 70% in the age group want "sexy" and:'inspiring" brands.
- A Deloitte study says younger TV viewers actually have a higher tolerance for advertising -- especially in streaming services.
- Studies show the younger cohort peers love contact and are least worried about digital security.
