Commentary
Gen X And Boomers Split Digital And Traditional Media Consumption Evenly
- by Sean Hargrave , Staff Writer, February 4, 2020
There's a timely reminder from the IPA this morning that not all media needs to be digital. There is a lot of confusing reporting on its findings, unveiled in association with Facebook this
morning.
There is lots of talk about correlation of media consumption, which just has me scratching my …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
