Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "sales"
- Sales automation was the hottest search topic in terms of growth in Q1, Bombora reports.
- Most companies are taking too long. And many are not making full use of email personalization, Conversica reports.
- Some 60% of marketing and sales professionals participating in a CMO Council survey do not co-own data and customer strategies.
- Business development representatives (BDRs) feel unsupported by their firms, and demand better contact and intent data from their companies, 6sense reports.
- As Fox Advertising Sales' first EVP, chief ad research and analytics officer, Mazumdar will oversee sports, entertainment, news and streaming areas for Fox and bild data- and audience-based sales strategy which will "holistically link the platforms, while maintaining each platform's unique brand." Mazumdar will report to Marianne Gambelli, ad sales president of Fox Corp.
- Alaris Consulting Group in Shanghai published a report Sunday predicting trends and outcomes in business and geopolitics in China for this Year of the Rabbit.
- A trend called Neo-Prohibitionism combined with less wine consumption by younger generations has left baby boomers as the wine industry's sole BFFs.
- Advertising for cable TV works best when a media campaign is running on 40 to 45 linear TV networks where it can deliver a reach of 62%, according to Effectv.
- A composite of 40 of the biggest pure-play digital companies, GroupM said it is a "high-intensity" ad category that has been fueling much of the overall industry's growth.
- The biggest moves will come with realignment as Jon Diament, Karen Grinthal and Greg Regis divide responsibilities among the company's more than 20 cable TV networks. Reports last month suggested the new Warner Bros. Discovery would cut around 30% of its ad force as part of the goal CEO David Zaslav outlined to investors, to achieve $3 billion in synergistic savings as a result of the merger.
- Marketers spent more than half of their budgets on digital media channels, but expressed reservations about measuring their effectiveness.
- The retail industry had a record holiday season that included double-digit year-over-year growth in most categories, according to the National Retail Federation. Retail sales from Nov. 1 through Dec. 31 were up 14.1% over 2020 to $886.7 billion, which easily beat the NRF’s forecast and set a new record despite challenges from inflation, supply chain disruptions and the ongoing pandemic, according to Chain Store Age.
- NPD forecasts a 2% in B2B tech sales, due in part to a return to normal after surge.
- Here is what marketers need to know about mobile performance -- and who to contact during my two weeks off after surgery, through Dec. 3.
- Global household penetration is forecast to hit 51% by 2026.
- In preparation for more sophisticated forms of linear TV advertising sales, syndicated ad-spending research firm Standard Media Index is adding so-called "effective CPMs," or eCPMs, to its database.
- Some 36% of execs working with data base decisions on instinct, about 22% think their data investments aren't worth it and 1/3 say creating a data-driven culture is a challenge, according to a survey by Talend, which focuses on data integration and integrity.
- "Ad spending by major agency holding companies with Roku more than doubled. ... a really strong quarter for the advertising business," said Scott Rosenberg, Roku SVP and general manager, platform business during the company's Q1 earnings call.
- Buyer attention is a key metric in predicting whether communications will lead to a sale.
- On the eve of this week's CES conference, NPD Group released estimates indicating that the U.S. consumer technology industry expanded 17% during 2020, despite -- or maybe even because of -- the pandemic. "Propelled by pandemic needs, 2020 consumer tech sales saw the strongest growth in at least seven years," says Vice President-Industry Advisor Stephen Baker, adding that as a result, 2021 consumer tech sales should be factored for 2020's surge.
- When it comes to key performance indicators used to evaluate advertising ROI, big agencies are far less performance-oriented than small agencies or their clients. That's one of the findings of the second in a series of "Organizational Benchmark" studies published by the Advertising Research Foundation (ARF).
- March 2020 automotive sales -- and beyond -- are in for some turbulence ahead, says Comscore's Dennis Bulgarelli.
- While 14% of surveyed digital commerce leaders consider social commerce the most important sales channel currently, 20% expect it to be most dominant in 10 years, according to Wunderman Thompson Commerce.
- Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the frequency, and differences from other groups."
- What's more, the data helped predict where the highest demand would be so it could give the first taste of Asteroids to its biggest fans.
- People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- with #FranksSweepstakes.
- To get America to pay attention to its launch, and to prove that IHOP was bringing its A-game to its new burgers, it needed to fundamentally, dramatically challenge people's most entrenched beliefs about IHOP.
- CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low household penetration and low buy rates -- but otherwise, it was perfect."
- Consumers are calling much later in the purchase process, so handling inbound calls is much more critical to the path to purchase than ever before.
- Open exchange PX provides marketers with insights about the leads they use, including a time stamp and where the data originates.
