The biggest moves will come with realignment as Jon Diament, Karen Grinthal and Greg Regis divide responsibilities among the company's more than 20 cable TV networks. Reports last month suggested the
new Warner Bros. Discovery would cut around 30% of its ad force as part of the goal CEO David Zaslav outlined to investors, to achieve $3 billion in synergistic savings as a result of the merger.
Marketers spent more than half of their budgets on digital media channels, but expressed reservations about measuring their effectiveness.
The retail industry had a record holiday season that included double-digit year-over-year growth in most categories, according to the National Retail Federation. Retail sales
from Nov. 1 through Dec. 31 were up 14.1% over 2020 to $886.7 billion, which easily beat the NRF’s forecast and set a new record despite challenges from inflation, supply chain
disruptions and the ongoing pandemic, according to Chain Store Age.
NPD forecasts a 2% in B2B tech sales, due in part to a return to normal after surge.
Here is what marketers need to know about mobile performance -- and who to contact during my two weeks off after surgery, through Dec. 3.
Global household penetration is forecast to hit 51% by 2026.
In preparation for more sophisticated forms of linear TV advertising sales, syndicated ad-spending research firm Standard Media Index is adding so-called "effective CPMs," or eCPMs, to its database.
Some 36% of execs working with data base decisions on instinct, about 22% think their data investments aren't worth it and 1/3 say creating a data-driven culture is a challenge, according to a
survey by Talend, which focuses on data integration and integrity.
"Ad spending by major agency holding companies with Roku more than doubled. ... a really strong quarter for the advertising business," said Scott Rosenberg, Roku SVP and general manager, platform
business during the company's Q1 earnings call.
Buyer attention is a key metric in predicting whether communications will lead to a sale.
On the eve of this week's CES conference, NPD Group released estimates indicating that the U.S. consumer technology industry expanded 17% during 2020, despite -- or maybe even because of -- the
pandemic. "Propelled by pandemic needs, 2020 consumer tech sales saw the strongest growth in at least seven years," says Vice President-Industry Advisor Stephen Baker, adding that as a result, 2021
consumer tech sales should be factored for 2020's surge.
When it comes to key performance indicators used to evaluate advertising ROI, big agencies are far less performance-oriented than small agencies or their clients. That's one of the findings of the
second in a series of "Organizational Benchmark" studies published by the Advertising Research Foundation (ARF).
March 2020 automotive sales -- and beyond -- are in for some turbulence ahead, says Comscore's Dennis Bulgarelli.
While 14% of surveyed digital commerce leaders consider social commerce the most important sales channel currently, 20% expect it to be most dominant in 10 years, according to Wunderman Thompson
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the frequency, and
differences from other groups."
What's more, the data helped predict where the highest demand would be so it could give the first taste of Asteroids to its biggest fans.
People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- with #FranksSweepstakes.
To get America to pay attention to its launch, and to prove that IHOP was bringing its A-game to its new burgers, it needed to fundamentally, dramatically challenge people's most entrenched beliefs
CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low household penetration and low buy rates -- but otherwise, it was perfect."
Consumers are calling much later in the purchase process, so handling inbound calls is much more critical to the path to purchase than ever before.
Open exchange PX provides marketers with insights about the leads they use, including a time stamp and where the data originates.
The communication strategy included TV spots, live integrations, print, digital advertising, social media, radio and, even, an interactive website.
The releases ramped up ahead of the holiday, supported by both "Funny or Die"'s digital and social footprint and the brand's own. It released real Cinco Equis cans at locations in New York City and
Texas, supported by geo-targeted Snap filters.
The team is basically the entire marketing department for OpenConnect. It manages the web, all social media, all new content development (email, blog, product, sales), videos, conference/events
development, PR, and analytics.
"Once you've gone from thinking brand awareness is enough to really measuring foot traffic, you can't go back the other way," says Elizabeth Bazner.
Chobani works with one partner very closely. By doing so, it mitigated the complexity of a partner like Facebook or Google, allowing the team to focus on getting the job done.
On Hulu, they ran four 15-second units across a program, each one trippier than the last to turn up the crave, and extended the High-atus across online video using re-targeting.
In the U.S. alone, companies spend $15 billion each year training sales employees and $800 billion on incentives to retain talent.
Rejection is one of the most painful of all human experiences. And when you choose a career in sales, you are actually signing up to seek out rejection.
Buyer interest for new Crossover/SUVs is down 1.4 percentage points year-over-year, says CarGurus Data Analyst Lisa Rosenberg.