Sales And Marketing Want Better Collaboration, CMO Study Shows
- by Laurie Sullivan @lauriesullivan, April 18, 2023
Some 60% of marketing and sales professionals participating in a survey by the CMO Council do not co-own data and customer strategies.
And 61% of marketers say fragmented technology across marketing, sales and service confines improvements in the alignment of sales and marketing, which many believe is important to succeed.
The report -- …
