Commentary
The Q1 Playbill: What Sales Teams Wanted To Know When Researching Topics Online
- by Ray Schultz , Columnist, May 15, 2023
Sales professionals are largely focused on buyer needs and team cadences when searching for content online, according to Bombora Sales Pulse Q2 2023, a new study on B2B intent. But it
does not necessarily mean immediate revenue.
On a per-weekly basis, the popular topics in Q1 2023 included:
- Dynamic Negotiations — …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
