Commentary
Coupon Seduction: Ex-Smokers Who Get Them Are More Likely To Relapse
- by Ray Schultz , Columnist, August 22, 2023
Few readers may be involved in selling cigarettes, but here is a cautionary note for those who are: Former smokers who receive coupons via email or direct mail are twice as likely to relapse, according to a study by the Georgia State University School of Public Health.
“We hypothesized that …
